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Maggi Essay Topics & Paper Examples

Brand MAGGI Instant Noodles

? Executive summary This report required spending great time on analyzing tones of marketing related information from innumerable sources of Nestle’s powerful Brand MAGGI Instant Noodles. All information was critical and needed to be evaluated with full concentration and determination, the study of MAGGI Noodles that was launched first in India in the year 1983, by Nestle Limited, which became synonymous with noodles. This research tries to find awareness of MAGGI Noodles. The introduction provides the company background, operational & other important information provided by the company, which would assist in taking the decision for the right brand extension strategy for MAGGI Instant Noodles. We have concluded that MAGGI, being the product leader with 68% market share. We have also…

Noodles industry in India with market share

‘Growing Up’ The Instant noodles market in India is finally coming of age after over 25 years The instant noodles category in India was, in a sense, created by Nestlé with the introduction of their Maggi brand in mid-1980s. The concept of ‘2-minute noodles’, positioned as a quick snack option for children, found acceptance with both the children and their mothers as well. Having built and nurtured the category’s evolution, the brand name “Maggi” almost became a synonym for the instant noodles category itself. During the 1990s and 2000s, Maggi faced little competition. Despite the entry of players like Top Ramen (Indo Nissin Foods) in 1991, Ching’s Secret (Capital Foods) in 1996, and Wai Wai (CG Foods) in 2005, Maggi…