McDonald is more than a restaurant; it had known to be a prominent symbol of American standard in fast food industries. And for this company to penetrate the Arab market where they’re a huge gap in cultures, it must have to do some necessary adjustments. Even though McDonald have a strong value of its name as a brand, it wont be easy to for a foreign company to gain the confidence of a country with a strong different believe and well established culture. You see not the all restaurant could sell their products in Middle East because of this situation. It is this culture of Middle East people that had set standard and limitation of what to eat and not….