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Montblanc International GmbH

Introduction of Montblanc International GmbH Montblanc International GmbH was founded in 1906, by a stationery trader Claus-Johannes Voss, a Hamburg banker Alfred Nehemias and the Berlin engineer August Eberstein and is a subsidiary of Compagnie Financiere Richemont- Cartier, Dunhill, Chloe and seven others companies; It is German Manufacturer of writing instruments, jewellery and leather goods. Montblanc International GmbH is a MNC with Singapore based operations This purpose of this report is to analyze on the external forces, environmental and major factors that might affect the business of Montblanc International GmbH locally, functions of management and recommendations in achieving success in the next 5 years. Montblanc’s background The company is in the industry of luxury goods and engages in the development…

Raleigh & Rosse: Measures to Motivate Exceptional Service

Summary of Case Situation In this case, Raleigh & Rosse, Simons and Mahoney (2011) report that Raleigh & Rosse, a retailer for luxury goods, is dealing with a class of action lawsuit from its own sales associates. R&R had established loyal customer relationships, and good reputation by providing high-level service. In fact, to build an entrepreneurial and responsible working environment, R&R began to use a new strategy called “Ownership Culture” in 1987. The central idea of the Ownership Culture was SPH (Sale-Per-Hours), the way to evaluate sales performance. However, the SPH program put a lot of pressure on store managers and sales. Consequently, a large group of the R&R associates sued it for “working off the clock” in 2010. This…

Brand consciousness

“This research report is to aid Article Circle Limited of Canada in the exporting of diamonds to the Indian market.”A brand is an offering from a known source. Brand Consciousness is more than simply a preference for brand names. The term luxury was limited to only the rich and the elite, but today in India, disposable incomes and of middle class and upper middle class are increasing. The consumers in India are also very brand Conscious. The scenario being so in India, this research facilitates Arctic Circle to exploit the opportunity by crafting a unique set marketing strategies for the Indian market. INTRODUCTION India is set for a dramatic expansion of domestic consumption that will make the country one of…