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Lucio Tan Essay Topics & Paper Examples

Philippines airline case study problem

Lucio Tan, the owner and Chairman of Philippine Airlines (PAL) was faced with a problem. Despite unacceptable levels of profitability, higher levels of passenger boardings for the summer of 1997 indicated that a sharp increase in staffing levels was required. Faced with this request from his management team, Mr. Tan, having heard of some effective consulting work carried out by Renoir Consulting in the Philippines, asked Renoir to conduct an assessment of his Manila operation. World Class maintenance programs were implemented and small management action teams 2004 © Renoir Consulting Limited OVERVIEW Airline competition in southeast Asia is fierce, with some of the best airlines in the world competing for market share and the high yield business travelers. Chief amongst…