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Wang Lo Kat Strategic Business Plan

Introduction Jia Duo Bao Group (JDB) – a Hong Kong-based enterprise established in 1995 focuses its business in the production and sales of specialized beverages. Currently, it is the largest nutraceutical drink manufacturer in China attributing its success to their main beverage product, a red-canned herbal drink called “Wong Lo Kat” (WLK). In efforts tie in with the nationwide market development strategy, the group set up 4 production plants in the different regions of China namely Beijing, Zhejiang, Fujian and Guangzhou to achieve greater reach within China. As of 2011, the group has managed to capture over 30 regions and provinces in China and exports to western countries such as the United States and Europe. Situation Analysis In the last…

Haier’s Strategy for Global Success

In 1920s China, a small factory opened in Qingdao, Shandong province, to manufacture refrigerators. Though the Qingdao factory survived for more than sixty years, by the early 1980s, poor management and heavy debt nearly forced it to declare bankruptcy. At the same time, the opening of the Chinese economy to the international market saw an influx of foreign companies seeking investment opportunities. One such company was Liebherr Haushaltergäte (Liebherr), a leading German appliance maker. Liebherr saw a burgeoning market for appliances, and proposed a partnership with the Qingdao factory, in which Liebherr’s technology and manufacturing know-how would be sold to the factory. In 1984, Qingdao Refrigerator Co. Ltd. was born out of this partnership. However, technology alone was not enough…

Market Planning

Analysis 1. Introduction In 2001, Doole and Lowe defined the international marketing. In a simple class, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. And in a complex class, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe (Doole & Lowe, 2001). And Chong and Kasturiratne said that, “the world of marketing is a dynamic and very exciting one where decision making is at the heart of the marketing process. New markets are opening and old markets are evolving, bringing with them new competitors but also alliances (Chong & Kasturiratn, 2009).” 2.1 Primark Background Primark is an interesting, amazing and growing company that gives customers…

The school website

Cncs: The school website is very basic, although it explains the variety amounts of information for parents and students, for example year 11 students can access there exam timetable on the side of the home page. While parents can browse through the calendar accessible on the website to identify important dates for their children. Varndean: The difference in how the icons are used, for Varndean they used more efficiently as in comparison to Cardinal Newman, the icons are not located down the side of the page but rather just as the top and are put into one icon called “School”. When there is an organised system to state what type of information hovered over shows can be accessed. On the…

A case study on Padini Malaysia

Introduction: In Malaysia Padini become the eyes catching brand in the most famous giant shopping mall. This brand also the most successful brand that I meet that can compete with the foreign same line brands like Giordano, Esprit, Elle and etc. From the minor focus group I did between my friends and relatives, surprisingly more than 90% of them thought that Padini is the foreign branded name like Esprit. Until I told them that actually Padini is the Malaysia local brand they also feel proud of this brand— Padini. Thus, Padini also has the history from the stretch until today so popular in the Malaysia consumers mind. Therefore, this is the reason why I chosen Padini as the brand that…

Advertising In Our Life

When I was browsing the internet, an advertisement caught my attention. It was a Nike skateboarding advertisement. The clip has a nice soundtrack, technical tricks, good pace and nice scenery. When you see that advertisement, it will help to change your mood for the day. The video focuses on the Nike shoes line known as SB dunk. Nike, by understanding its audience, has created an effective advertisement through the internet. This advertisement runs for 2 minutes. It shows people from various nations skateboarding and everywhere wearing SB dunk. On the sidewalks in Los Angeles, the skateboarders use the grinding rails to slide with skateboards. In New York, they use benches to do tricks and slide. In Italy, the skaters play…

What’s a Mail Merge?

Mail merge is the process of integrating the raw data from a list (e.g. a list of individuals with tax liens), with a standard letter, so the end result is one custom letter per client, containing that particular client’s individual information from that list. There are many benefits in doing a mail merge, such as: •Each client receives a custom letter with their name, address, and other related information (e.g. amount of tax lien and type of tax lien) printed on the letter. •Mail merged letters are more professional and friendly since they don’t portray mass mailings, which are usually ignored by most people. •Client’s name, address (including a delivery bar code) is printed right on the letter, so there…

Macy Brand

1. Macy’s is one of very few brands in the retail business that can credibly be called an icon, and the flagship store in New York and the Macy’s Thanksgiving Day Parade are considered a commercial and cultural legacies. Since some years ago Macy’s Inc. has undertaken an extensive effort to transform Macy’s from a regional to a national brand, redefining itself. Macy’s national branding strategy is offering a more localized, personalized retail customer experience. My Macy’s is a sweeping initiative designed to embed a customer-centric orientation into every aspect of the company’s operations, and it reflects the way Macy’s wants its customers to view their personalized relationship with the company every time they interact with the brand. Macy’s believes…

BMW Advertisment Visual Analysis

The ad I have chosen to analyze is a BMW ad. It shows a naked man on top of a naked woman, obviously there’s an assumption of sex. The girls body is very nice and sexy. But when you look at her face, it is covered. Atop her face is a two page spread in a magazine that displays a shiny, sleek, red BMW. The only caption on this ad is, ‘ The Ultimate Attraction.’ This ad may be controversial to some but it uses ethos, logos, and pathos to lure their main audience; males. The way this ad uses ethos is just by showing the familiar BMW logo. The logo is a blue and white, checkered emblem. BMW is…

Brand Case Study

1. After having read the formal definition of customer-based-brand-equity (p. 41) and the ensuing chapter discussion, think of a product category offering that you are familiar with. How do consumers make decisions whether or not to buy the product, and how do they arrive at their final brand decision? Do you agree with the three “ingredients” that are the basis for the definition of C.B.B.E? What are the implications for brand equity management for the brands in the category? For me, the most familiar brand is Nike. I think the consumers will consider the price of the products and they will consider the product is fit for them or not when they buy the products. Mostly, the consumers will choose…

How to Write a Brand Positioning Statement

The Power of 3 Words First words on the subjects goes to Branding expert and author Jack Trout who advocates the simplest brand positioning strategy possible. He believes that the best and most successful brands occupy very specific positions in consumers minds, and those positions can be translated into a brand positioning statement of no more than three words. He wrote a post on Branding Strategy Insider where he said: “I have never seen a great brand positioning strategy that needed more than three words to define the brand. Any more than that and the probability of achieving any kind of impact on the market turns almost immediately to zero. “Great branding focuses on the two or three things that…

Hyundai and Kia

The international corporate branding strategy of Hyundai and Kia are similar yet varied. Both organizations put plans into action that would potentially catapult their brands into the first-class market share position. Hyundai began its strategic branding process by focusing on improving the perception of their brand, positioning itself as a maker of “refined and confident” automobiles. While Kia attempted to improve consumer perception by billing the maker as an “exciting and enabling” automaker. Brands must adapt and communicate in more ways than one to reach a fragmented and or distracted audience. The challenges associated with rebranding the identity of both Hyundai and Kia involved the development of purposeful attributes to bring about and reinforce the emotional perceptions. For example, Kia’s…