Haven't found the Essay You Want?
For Only $12.90/page

Localization Essay Topics & Paper Examples

Electronic commerce

CASE STUDY 4. 1 – The implications of globalisation for consumer attitudes With the strong development of the globalisation trend nowadays, many companies have invested a lot of money into expanding their e-commerce network to other countries. Along with the expansion is the issue of localisation to penetrate those countries’ markets. When a company opens an e-commerce website in another country, the ultimate goal is to increase sales and profits, meaning seeking to achieve high purchase amount from customers. According to Nitish et al (2006), a low purchase intent is the result of the lack of cultural adaptation, also, the case study indicates that customers from different countries are very differentiated in terms of needs and wants, and even the…