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The Benefits and Limitations of E-Newsletters

Newsletters have traditionally been short publication materials that provide updates and information to niche audiences and usually available through subscription. For businesses and other organizations, newsletters are both communication and marketing tools, providing information about their company and also advertising product releases and ventures. (Norfolk, 2006) For those in government, they usually contain updates on pertinent law and regulations, project and programs useful in the implementation of services and in communicating plans and results to the general public or their constituent populations. Other organizations also use newsletters to cater to particular interests or issues, such as non-government organizations’ utilization of newletters to generate support for an advocacy or to lobby for particular causes and to influence public opinion. Rapid advancements…