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Lexus Essay Topics & Paper Examples

New Product Launch Marketing Plan

Audi LED headlights Audi is a top of the line luxury car manufacturing company who plans to achieve goals and provide consumers with one of kind products. Audi has decided to create a new LED head light with spot detection capabilities to assist with consumer safety while driving in the city, as well as down country roads. Audi has assessed the need for their new product and has found that the new LED headlights with spot detection would be great for the consumer as well as the company sales. Through past research by Audis team we have found that several accidents within the United stated States occurred due to poor head lights or blinding head lights. Though Audis current venture…

Tesla Motors: External Analysis

INTRODUCTION Tesla Motors, headquartered in Palo Alto, California, is a United States (US) based company that designs, manufactures, and sells electric vehicles globally. The company is traded publically on the NASDAQ with a market capitalization of $30.8 billion. Under the leadership of CEO, Elon Musk, the company seeks to provide a variety of high performance electric vehicles (EVs) to consumers in the near future. The following is an external analysis of Tesla Motors. STRENGTHS One of Tesla’s greatest strengths involves optimizing cost advantages associated with building economies of scale. Making batteries in massive volumes is a key part of Musk’s plan to drive down unit costs so that electric cars can become affordable to a much larger market. Tesla plans…

Lexus challenges Mercedes

A. Introduction. Toyota offers luxury and quality setting the trend through its new model, Lexus, giving the same almost privileges to the buyer as the ones that a Mercedes owner enjoys at a half price. B.The problem. Extremely high competition on behalf of Toyota towards a multinational car industry like Mercedes whose name is synonym to luxury and status that offers if somebody owns one. Unknown expectations and responds from the part of the candidate buyers. C.Internal issues. (strengths) Toyota was offering a car that had the same performance with Mercedes at a reasonable price. Toyota made the public believe that he or she is a smart buyer since they could have a luxurious car, which in order to have…

Competitive Analysis 5 Forces

The objective of this analysis is to investigate how the organization needs to form its strategy in order to develop opportunities and protect itself against competition and other threats. The bargaining power of suppliers: Daimler-Benz is a large scale operation that holds close ties with all of its suppliers. Most of which are closely located and who have done business with Daimler-Benz for many years. An example of how respected Daimler-Benz is in the eyes of its suppliers, can be seen during the economic downturn of the late nineties when Daimler-Benz hit trouble and was forced to negotiate prices down. This was achieved, and displays how suppliers are equally dependent on Daimler-Benz as Daimler-Benz is on its suppliers. So the…

Toyota Motor Corporation

Toyota Motor Corporation is an automotive manufacture stationed in Toyota, Aichi, Japan. It was established in 1937 by Kiichiro Toyoda as a spin-off from Toyota Industries, his father’s company, to create automobiles. It has grown from just a dream to the world’s largest automobile manufacturer by 2012. Toyota made history when it became the first automobile manufacturer to produce 10 million vehicles in just one year. It has so far produced more than 200 million vehicles. The company produces vehicles under the brands of Lexus, Scion, Toyota, Hino, and Ranz. The company has, however, faced challenges because it has failed to perform the corporate structure, cooperate with regulator better, and pay adequate attention to the complaints of their consumers. I….

Internal and External Factors Influencing Management

Two of the Toyota Production System’s philosophies are “Daily improvements” and “Good Thinking. Good Products” (Toyota Motor Corporation, 2010). Recently, Toyota has faced a mass recall. There are several external and internal factors to consider as Toyota’s management reevaluates and reformulates its four functions: planning, organizing, leading, and controlling. Factors that impact the four functions are: globalization, technology, innovation, diversity, and ethics. Managers need to use delegation to manage all functions and factors to reestablish the credibility the company. Planning is a decision making process that incorporates a cycle in which outcomes are analyzed, evaluated, and revised. More specifically, internal and external factors can impact the function of planning more often than none. When evaluating the planning with Toyota and…