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Levi Strauss & Co.

Company Background Levi Strauss & Co. is an American company well-known worldwide for its denim jeans. The company was founded in 1853 and headquartered in San Francisco California. The Bavarian-born Levi Strauss moved to Gold Rush era San Francisco to open a dry goods business. He sold clothes, boots and other goods to the small retail stores of the American West. In 1872, Jacod Davis, a tailor from Reno, Nevada, teamed with Levi Strauss to create and patent work wear riveted-for-strength made of brown cotton duck and true blue denim. On May 20, 1873 the U.S. Patent and Trademark Office granted a patent to Levi Strauss and Jacob Davis for their invention. This is how the blue jean, originally called…