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level 3 business studiesUnit 3 introduction to Marketing P1 Essay

For this assignment I have been asked to do a report on………………………(say what you have been asked to do) The company I chose for this marketing report is kellogs and Nestle. I will first start off by writing about Kellogs. About Kellogs Kellogs is a …………………(Give history of Kellogs and background info) The types of products Kellogs produces are….. (make sure you mention the products kellogs produces and the general target market for these producst E. g.

cereals – aimed at consumers aged 5 onwards, can you think of any other products? ) Marketing strategies used by Kellogs Kellogs use a variety of marketing strategies. One of which is the growth strategy which can take many forma s as listed below.. 1. growth strategies (such as diversification, product development, market penetration or market development, Ansoff’s Matrix) I will write about the Growth strategies in greater detail. For Kellogs they use all the following strategies for growth.

Growth strategies are: Market penetration – say what it is and how kellogs has used this for one of their products Market development -say what it is and how kellogs has used this for one of their products Product development – say what it is and how kellogs has used this for one of their products Diversification -say what it is and how kellogs has used this for one of their products About Nestle Nestle is a …………………(Give history of Nestle and background info) The types of products Kellogs produces are…..

(make sure you mention the products Nestle produces and the general target market for these producst E. g. cereals – aimed at consumers aged 5 onwards, can you think of any other products? ) Marketing strategies used by Nestle Nestle use a variety of marketing strategies. One of which is the growth strategy which can take many forms as as listed below.. 1. growth strategies (such as diversification, product development, market penetration or market development, Ansoff’s Matrix) I will write about the Growth strategies in greater detail.

For Nestle they use all the following strategies for growth. Market penetration – say what it is and how Nestle has used this for one of their products Market development -say what it is and how Nestle has used this for one of their products Diversification -say what it is and how Nestle has used this for one of their products Product development -say what it is and how Nestle has used this for one of their products

Other marketing strategies for Kellogs Now we will look at survival strategies and relationship marketing because they are other strategies that both nestle and Kellogs use. For kellogs their survival strategies are: survival strategies; Mention in detail Kellogs strategies such as branding (importance in influencing buyer behaviour, brand building, positioning, brand extension) look at resources on the U drive and also search the internet.

U:\Business Studies\Students\BTEC Level 3 Sept 2010 onwards\Unit 3 Introduction to Marketing\Assignment 1\Lesson 3 And another strategy Kellogs use is relationship marketing: relationship marketing Mention definition, difference between transactional marketing and relationship marketing, value of lifetime customer and how Kellogs has used relationship marketing look at resources on the U drive and also search the internet.

U:\Business Studies\Students\BTEC Level 3 Sept 2010 onwards\Unit 3 Introduction to Marketing\Assignment 1\Lesson 3 Other marketing strategies for Nestle Now we will look at survival strategies and relationship marketing because they are other strategies that both nestle and Nestle use. For Nestle their survival strategies are: survival strategies; Mention in detail Nestle strategies such as branding (importance in influencing buyer behaviour, brand building, positioning, brand extension) look at resources on the U drive and also search the internet.

U:\Business Studies\Students\BTEC Level 3 Sept 2010 onwards\Unit 3 Introduction to Marketing\Assignment 1\Lesson 3 And another strategy Nestle use is relationship marketing: relationship marketing Mention the definition, difference between transactional marketing and relationship marketing, value of lifetime customer and how Nestle has used relationship marketing look at resources on the U drive and also search the internet. U:\Business Studies\Students\BTEC Level 3 Sept 2010 onwards\Unit 3 Introduction to Marketing\Assignment 1\Lesson 3


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