A kite is a tethered Aircraft. Kite flying is one of the most popular sports and festival in India. According to the Greek literature, kite-flying dates back to as old as 14th century and later came to India and other Asian countries. Kite Festival in India is popular the worldwide and celebrated with great fun and excitement.
We have been enjoying the festival of kites since childhood but we have never thought of lessons which kite flying can teach us especially business and management lessons.
Following are some lessons which can be learnt from kite flying:-
Kite flying is not an easy task. For a beginner, even after 10 tries, there still are possibilities that he may not be able to fly the kite. Just like business, it involves various skill and talent to take it to high up in the sky. Our hand start aching when we are into flying a kite for long time. And similarly one faces the lots of difficulties when he/she start a new business.
There are many different ways of flying kite and each way of it can be compared with different form of business organisation. Some people have the habit, skill and talent to fly the kite on their own like Sole Proprietorship form of business where whole business is handled by a single person similarly some have the habit to take the help of the others to fly a single kite like Partnership form of business where each partner take the help of the other to take important decision and to maintain stability in the market.
People use different types of strings for flying their kites. They will choose and use the best string to fly the kite high up in the air to give tough competition to other kites and will enable for their kites to stay for longer time in sky. Similarly all business organisations should adopt such ways and method to remain stable in their market and to maintain their goodwill in this competitive market. They should use the best marketing strategy suitable for their product and they should have the best human resource department which can develop newer and better marketing strategies for their product to be famous in the market
The direction of wind plays an important part in flying the kite. It is necessary to fly the kite in direction parallel to the direction of the wind, it is impossible for a kite to fly in the opposite direction of the wind . similarly one should start a business in which the product have a demand in the market and if there is no demand in market for the product then business will definitely suffer a loss in the market. One should only do a business which has a good scope in the future. On the other hand weather also plays an important role in flying a kite. If weather is windy kite will be able to fly properly similarly demand plays an important role in the business one should only select the product for a business which has high demand in the future.
Sometimes kite does not fly properly; it goes up and down and does not remain stable in the sky similarly business also undergoes several instability in its life time like recession, deflation, overproduction, fall in demand, fall in prices, strikes by employees, etc. business will have to overcome many hurdles to reach its goal. Business will have to scan through all its opportunities available for it and pass through all the obstacles to reach to a particular opportunity.
The flying of the kite in the air also depends upon the person who is flying the kite, he should know how to fly the kite, otherwise no matter for whatever times he/she tries he will not able to fly the kite. It is similar to the business, working of business depends upon the person who is handling that business. If the CEO or the director of the company or firm is only not mature enough to understand the basic concepts of business properly and to handle it properly then business runs nowhere in the world. Every time there would be losses in the business, no profit figures will be seen on balance sheet.
Once your kite has reached high up in the sky above many other kites in the sky, other kites tries to reach near your kite to give a competition similarly once when you have created better image of your business and your business has achieved a place at higher level in the market, many other will try to reach at your level to give better competition to reduce your market and reduce your profit by any ways and to increase their market and profit in the world. There is always a risk of shutting down of business if it is not handled properly.
Everyone has their own way of flying kites. Some fly kites on their own without taking the help of others while some take the help of others. Similarly, people carry out business in various ways. Some businesses are carried out by just one person as in the case of sole proprietorship, whereas some businesses are carried out by more than one person as in the case of partnership, company and co-operative societies.
The better and stronger the string of the kite is, the more strings of the other kites it cuts. Similarly, the better the equipment and technology Is used by the business, the more successful the business will become and will be able to avoid its components.
A small boy who does not know how to fly a kite, asks his father to fly the kite for him. Then father will fly the kite make it reach to a certain height and then the kite is handed over to the small boy. Similar is in the case with Sole Proprietorship form of Business ,father starts the business and once his son grows mature enough to handle the business, he hands over the business to his son and therefore his son enjoys the right of inheritance.
So we see there are many small small things of kite flying that are related to the business. The most important thing is not ever loose hope in your business. Though the business not run properly in initial stages still handle it properly and don’t lose the hope. It is similar to the kite which does not fly properly in the beginning but when it reaches at certain height no body is able to give you a competition.