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Lenovo Essay Topics & Paper Examples

Lenovo-Case Study

Lenovo, the largest PC business in China faced the intensified competition of its own market by global level companies such as HP and Dell. In attempt to expand the market internationally, Lenovo made the acquisition of IBM’s PC division. Since two organizational cultures were different, the synergy of the merged Lenovo-IBM was required. Lenovo entitled to IBM landmark and “Think” products to move to international market and enabled to increase the market power by over night after the acquisition. Together with IBM sales forces and distribution expertise, Lenovo employed it cost-efficiency and technology expertise in respond to the global demand. During the financial crisis, even though, global PC market faced the cost-cutting and decline in profit margin, the capability and…

Lenovo Laptop-Promotional Strategy

1. PERVASIVENESS: Advertising permits the seller to repeat a message many times. It also allows the buyer to compare messages of various competitors. Large scale advertising says something positive about the seller size, power and success. 2. AMPLIFIED EXPRESSIVENESS: Advertising provides opportunities for dramatizing the company and its products through the artful print sound color. ADVERTISING CAN BE USED TO BUILD UP A LONG TERM IMAGE FOR A PRODUCTPROMOTION The promotion mix within the marketing mix includes advertising, sales promotion and personal selling. Product promotion means making the product popular among the consumers and raising its sales through suitable measures the basic purpose is to widen the scope of marketing. sales promotion means the promotional activities other than personal salesmanship, advertising…

Case Analysis of Lenovo M&A IBM PC department

Lenovo Group Limited is a Chinese transnational computer hardware and electronics company. Its operational headquarters are located in Morrisville, North Carolina, United States and its registered office is in Hong Kong. It produces personal computers, tablet computers, mobile phones, workstations, servers, electronic storage devices, IT management software and smart televisions. Lenovo has operations in more than 60 countries and sells its products in around 160 countries. Lenovo was founded in Beijing in 1984 and incorporated in Hong Kong in 1988 under its previous name, Legend. Lenovo is listed on the Hong Kong Stock Exchange and is selected as a constituent stock of the Hang Seng China-Affiliated Corporations Index. In the 1980s, when market reforms were in progress, the Chinese government hired…

Lenovo Case Analysis

Competing at a global scale requires profound brand equity. Lenovo is a well-known brand in China (as Legend) but it cannot become a global technology giant like Dell or Hewlett-Packard, by merely acquiring the Personal Systems Division of IBM, whose products are popular across the world. Normally, the key challenge in establishing global brands lies in devising the manner in which a company can position its brands in customers’ mindsets, while taking into account global competition that comes from national and international suppliers (Wright, Millman & Martin, 2007, p. 139). Lenovo has to engage in intelligent marketing to attract consumers and make itself a force to reckon with in the global personal computer industry. According to the case study, the…

Effect of mergers and acquisitions on performance of firms

Introduction Background of the Study As pointed out by Agrawal, Jaffe and Mandelker (1992), decisions on mergers and acquisitions are highly critical in the success of companies, as well as their managers. Numerous corporations always find that one of the best means of getting ahead is expanding the ownership boundaries via the mergers, as well as acquisitions. Mergers and acquisitions result into the creation of synergies, and besides, it enables the merging firms to gain various economies of scale besides expanding their operations and cutting on various costs. Investors might always expect the mergers to provide highly enhanced power for the market. A number of the advocates of the mergers are of the argument that mergers have the capacity to…