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Lego Essay Topics & Paper Examples

The Lego Group: Building Strategy

The Lego Group has been making toys successfully for 80 years and has grown to having close to 3.16 B USD in sales for the 2010 year. They specialize in toy building sets, a sector of the market that has seen 13% growth in 2010 and is forecasted to grow further. However, the Lego Group is at a cross-road in their business plan and requires a strategic plan going forward. Currently, the company needs to look at its existing partnerships with Disney after Disney’s significant mergers and acquisitions in the past year. Lego is regarding Disney’s purchase of Hasbro and Mattel as a threat to their market share of the toy building block sets due to potentially losing kids who…

Lego

The LEGO Group, which is headquartered in Billund, Denmark, is one of the largest toy manufacturers in the world. LEGO’s main products have bee~ the bricks and figures that children have played with for generations. The Danish company has experienced sustained growth since its founding in 1932, and for most of its history its major manufacturing facilities were located in Denmark. In 2003, LEGO was facing tough competition from imitators and manufacturers of electronic toys. In an effort to reduce costs, the group decided to initiate a gradual restructuring process that continues today. In 2006, the company announced that a large part of its production would be outsourced to the electronics manufacturing service company Flextronics, which has plants in Mexico,…

Strategic Analysis of the 2004 LEGO Group Crisis

Abstract LEGO Group is a worldwide, well-known toy manufacturing company. In 2004, the company was faced with a major financial crisis and a major decision to make. Do they try to save the business or not? Through strategic analysis of the company’s external and internal environments, many contributing factors became evident. External Analysis The external environment facing LEGO “consists of many external conditions and forces that have the potential to influence their organization” (Ketchen and Short). The external environment is analyzed through macroenvironmental, industry, and opportunities and threats. Macroenvironmental Analysis The PEST analysis organizes and identifies how macroenvironmental factors affect LEGO. Political. Trends within the political segment shaped LEGO throughout the years. First, outsourcing toy manufacturing to China created employment…

Preschool Observation

On November 13, 2014 at Grossmont College’s Child Development Center, I observed Konnor who was born on March 11, 2011. At the center, there are roughly around 15 children between the ages of three and five; there is one adult for every six or so kids. The preschool center’s indoor environment is safely secured with a locked gate that separates the outside door which leads to the younger children centers and parking lot with the hallway to the learning and play area. There are two separate rooms, but they both have screen doors that lead to the same play area outside. The room on the left, which Konnor is placed in, was smaller than the room on the right but…

Lego Case Study Analysis

Q 1. What led the LEGO group to the edge of bankruptcy by 2004? By the end of 2003 Lego was already facing crisis owing to dipping profits and declining market pool for toys. Lego had planned to expand into markets beyond building toys and needed huge investment to be made in it. But it found difficult to compete when fad players and other toy manufacturers were giving them stiff competition in a market that already was supposed to be giving lesser returns every year. This was mostly due to factors out of the control of Lego and other toy companies because, firstly, a research suggested that the demand of children who were primary customers of these companies were changing…

Management and Lego Media Int

MATSUSHITA ELECTRIC 1. Describe the organizational culture at Matsushita Electric Company (MEC). In what ways has it historically been innovative? Give examples (at least two). 2. a) Describe MEC’s journey into internationalization. b) Where would you classify them now in terms of their phase of int’l development? c) And how would you classify their managerial mindset (parochial? Ethnocentric? Geocentric?)? Give historical examples (& contrast w/r/t the company’s tenets of globalization) to support your answers (to each of a,b,c above). 3. As of the late 1990’s (post KM’s death), how well has corporate management succeeded in propagating KM’s approach to innovation beyond the Japanese culture? Give specific examples of successes and/or challenges. Q4. What is needed to improve cross-cultural management within…

Innovation at the Lego Group

Brief Description LEGO is a toy company established in 1932 by Ole Kirk Christiansen. LEGO offered high quality toys and at the same time encouraged children to be creative. Over the years they developed their products and company grew steadily and successfully till the mid 90’s. LEGO immediately noticed their fall in the market, in order to keep up they did many innovations.As a result company was expanded with the aggressive innovations such as new amusement parks(LEGOLAND), clothing lines, computer games, new lines/ kits (Harry Potter,Star Wars,Bionicle) etc. At first company’s sales and number of customers were increased but then they realized that their growth strategy was not working and there has been a dramatic decrease within their revenues and…

Invisible organizations and systems in LEGOLAND® Windsor Resort

Invisible organizations and systems that part of the firm that reflects the rules, regulations, and processes upon which the organization is based. (John E. G. Bateson, K. Douglas Hoffman, 2010, page 11) The main role of LEGOLAND® Windsor Resort is to offer services that afford thrills, fun and experience; however, all customers consume them at the same time. That means they are influenced by each other, next by LEGOLAND´s contact personnel (Service providers) and the big part of their final experience is being influenced by the servicescape – by all visible factors of Servuction model. In order to achieve the maximal possible satisfaction of customers, LEGOLAND® Windsor Resort uses it´s invisible organizations and systems that support all previously mentioned factors…

Lego Case Study

Assignment Discussion Questions for “LEGO” 1. What led the LEGO group to the edge of bankruptcy by 2004? Please focus on the management moves during “the growth period that wasn’t” (1993-98) and “the fix that wasn’t” (1999-2004). 2. Why did Knudstorp’s turnaround strategy work? In your opinion, which actions were the most effective? Which actions were the least effective? Be specific. 3. Should LEGO launch the new line of board games? ————————————————————————————————————— Ans 1 : The early 1990s bought about a seismic shift in the toy market. Big Box toy discounters lowered prices dramatically and it affected LEGO in a big way. Birth rates declined too, children had less time to play and not much interest in toys that didn’t…

Lego Case Study Report

The Lego Group was founded in 1932 by Ole Kirk Christiansen. For years of development, Lego has achieved the transition from a carpenter’s workshop to a global enterprise. Its Lego brick has been named the ‘toys of the century’ twice and greatly contributes to the company’s stable growth. Nevertheless, Lego struggled mightily in the early to mid-2000s. Sales dropped 30 percent in 2003 and 10 percent more in 2004, and the company was destroying about $337,000 in value every day (Oliver, Samakh and Heckmann 2007). How could such a seemingly successful toymaker suffer severe financial difficulties and almost stand at the brink of bankruptcy? One prominent problem behind its crisis is Lego’s over-diversification and over-expansion in its product portfolio and…

The Lego Group Case Study

Lego bricks still hold special meaning to many young adults who have played with the bricks in their teenage years. I, for one, count among those young adults as I was an avid collector of Lego products myself: whenever there were new Lego products released, I used to nag my parents to buy them for me and promised to be a ‘good boy’. Thus it came quite natural to me that I wanted to investigate the Lego group – the symbol of my childhood nostalgia – as a full case study report for my Strategy for Creative Technology Business class. Established in 1932, the Lego group was the world’s leading toy manufacturer that was embodiment of dream and imagination to…

History of LEGO Company

Ole Kirk Christianses is owner of LEGO company .he was started company in the years of 1932 with some employees .they stared making wooden toys in his workshop in Billand from Denmark. Company first time used LEGO name in the year of 1934. LOGO is Danish world ‘leg Gogt’ it means ‘play well’. Plastics available at the end of second world wall in Denmark.at that time Ole Kirk buy a new plastic injection machine in the year of 1947,after a two years Kristiansen developed new idea to make plastics bricks after that company moves to wooden to plastics for longer period ,LEGO made new idea a global brand.(LEGO.com,2012) In the year of 2000 LEGO was change with name “ Toy…

Reflective Essay on Toy Box Leadership

This essay will present my views about the leadership lessons discussed in the book I recently read entitled Toy Box Leadership written by Ron Hunter Jr. and Michael Waddell (2008) as part of my learning reflection on the essential socio-cultural and personal competencies discussed in the unit CPD1102. The authors used the toys that we as kids love way back to explain leadership principles that are reflected in each toy. It was an entertaining and exciting experience to go back to my childhood as I read about my favorite toys mentioned in the book while I learn, better understand and know by heart some important leadership concepts that are very beneficial to aspiring managers like me. It made me realize…