1) A) Currently Lawn Care focuses on quality and innovation. Their product is said to be the best available with the highest quality grass seed and fertilizer in the world. They are also a very well known company which is another competitive advantage. They specialize in providing the best and quickly delivering the product to the customer demanding the product. B) The company perceives the quality of their products, and their direct delivery to be the order winner for the company. They provide what is expected, in terms of high quality seed and fertilizer, making this also an order qualifier. Another company, such as their competitor may consider the installation they proved to be the order winner, in that it sets them apart from their competition.
2) A) Lawn Cares competitor’s current strategic mission is to provide a bundle package. Their competitive advantage is that they also install the product. They save the customer time, and create convenience for the customer because they do not have to find and contact and plan with a third party to have the work done. B) The competitor perceives the need for seed, fertilizer, and sod as the order qualifier, and the installation and additional yard work they provide as the order winner because it sets them apart from their competition, Lawn Care.
3) If Lawn Care were to add the application business to their existing business they would need to secure more employees. They would need employees who have experience in landscaping and are able to do the physical labor. This could take months to find and train the new employees. They would also need to purchase equipment such as lawn mowers, trucks, trailers, etc. to assist in the application side of the business. This would involve using some of their assets to purchase and later on repair and manage upkeep, but they would achieve a gain in capital equipment assets. Lawn Care would also have to use additional resources to market their new service bundle. The addition of installation would not do the company any good if nobody knew they were now offering the service. It may be beneficial to the company if they contacted previous customers as well to tell them of the changes and see if they need any more work done. Changing advertisements and adding new advertisements and promotions would also take months, but would benefit the company in the long run.
4) Lawn Care would have to consider how the community and previous customers would react to the changes and whether they would find the change beneficial and take advantage of the new services offered. Stakeholders would be affected as well with the relocation of assets and the risks being taken by Lawn Care to add such a substantial portion to their business. The changes and how they will effect stock in the company is an important economic sustainability factor for the company to consider. The company was accused of pollution and other damage application mistakes before implementing this new service bundle.
The company should consider environmental sustainability and because they would have more control of the application process than they did previously they will need to be more aware of how they are affecting the environment and what they can do to prevent any future claims against them. The company should also determine how they will market the product and how this will affect social sustainability. What can they do to make everyone aware of the products and gain back any customers they lost to their competition before offering the service? Lawn Care needs to consider how sustainable the service will be and make sure that it will be a lasting effort before purchasing the new equipment and implementing new processes. –
Courtney from Study Moose
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