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Promotional Tools

The promotion that I have located is a promotional campaign from PepsiCo Vietnam for its new snack product Poca Twisties, which is also known as Twisties in other Asian market like Singapore, Malaysia or Thailand (this is an equivalent to PepsiCo’s Fritos/ Doritos for the Asian market). Beside using traditional promotion methods ad like print ads or broadcast ads (which will still be used after this specific campaign is over), the main content of this campaign is heavily emphasized on social media platforms, specifically YouTube and Facebook, which is also what I will focus on. This content is designed, proposed and operated by a local marketing agency instead of in-house department, which is a common practice for big organization. Since…