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Survey on the Spot

Since the growth of our consumer culture and mass media in the last decade, consumers have been able to easily access the Internet from a computer or mobile phone at almost anytime. Finale has done a great job by taking advantage of this new web-based world of ours. After carefully examining and analyzing the responses to the survey questions given by Finale to its customers, I believe management has taken only the first step into improving its business functions. The good news is, customers respond to in store requests more often than not. However, the question remains, is this input in the form of a survey or review? In this case it is in the form of a survey, and…