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Kindle Essay Topics & Paper Examples

Case Study- Kindle

This case study focuses on how Amazon has utilized digital technology to reach out to more customers as it realises the importance of convenience for its readers. Its product the Kindle is an e-reader that offers an alternative to hard copy books. The Kindle offers readers the mobility and efficiency when purchasing and reading books. Amazon has also furthered its opportunities by partnering with certain companies namely Apple, Penguin and Lonely Planet. Although the Kindle is the market leader in the e-book market, it has strong competitors i.e. IPad. Rather than viewing Apple as a competitor, Amazon took this opportunity to reach out to more of its customer base, namely through Apple users. By offering the free Kindle app to…