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KFC Essay Topics & Paper Examples

Kfc’s Explosive Growth in China

Kentucky fried Chicken (KFC) has achieved another milestone in delivery. The explosive growth in Asian region most particularly in their current trends in China that KFC fried chicken, burger and fries is gaining its way to superstardom. In China, Yum! Brands is opening a KFC store every day. But this is not the KFC you know in America. A recent case study written by professor David Bell and Agribusiness Program director Mary Shelman reveals how the chicken giant adapted its famous fast-food formula for the local market. Key concepts include: – In China, KFC’s strategy was to be part of the local community, not be seen as a foreign presence. (Su, 2011) – China division chairman and CEO Sam Su…

KFC – Marketing Strategy

The purpose of this paper is to critically evaluate the marketing strategies of KFC (Kentucky Fried Chicken). The researcher will analyze how the organization creates superior value and builds strong relationship to capture value from customers in return. The paper explores facts for building and maintaining profitable customer relationship by delivering superior value and satisfaction. The researcher is going to investigate the social obligations of the company to observe the impact organizational policies on the environment, community, health of the consumer and use of available resource At the end the researcher will suggest how the company can design customer driven marketing strategy for acquiring, retaining and attracting new customers. The paper also focuses on creating superior value and satisfaction through blissful…

Hamburger and Tropical Hut

This pie chart shows the market shares of a fast food industry that the McDonald’s corporation has 13% share, Yum! Brand’s Inc. 10%, Doctor’s Association Inc. 9%, and Wendy’s have 4% of shares. While the other’s has 64% of share, including the share of a Tropical Hut. I. Introduction Tropical Hut is one, if not the oldest, fast food joint in the Philippines. It started in 1962 when the Que family had this idea of putting up a coffee shop within the confines of their supermarket, thus, Tropical Hut Hamburger was born. Now, it has more than 50 branches nationwide and still growing, proving that it can hold its stance in the fast food arena. Tropical Hut Food Market, Inc….

Eating Fast Food

The life style in these days has been change regarding the way that people eat. In this modern time, eating fast food becomes a daily habit that people really enjoy to eat. McDonald’s, Burger king, Pizza Hut and Kentucky Fried Chicken (KFC) are just examples of the most well-known fast food restaurants in the whole wide world. There are many advantageous and disadvantageous of fast food. The advantages of fast food is time saving. As some busy customers arrive home from after work or study, they would not want to wait for a large amount of time to get their hands on some food. Fast food restaurants are located nearly everywhere, providing customers with simple meals without the need to…

Why firms go international?

There are many reasons can promote firms go international, includes the domestic market saturation, end of PLC in domestic market, geographic diversification, to gain the economies of scale, stiff competition in domestic market and absence of competitors overseas etc. 1. Some firms go international in order to gain the economies of scale. As a research has pointed out that a doubling of output can reduce the production costs by up to 30 per cent. This is very obvious in Japan, because most of Japanese industries are supported or owned by banks or other financial institutions with a much lower costs of capital. What is more, unlike the variable labour costs in the west, labour cost is regarded as a fixed…

Fast food position paper

America, also known as the “Land of Opportunity” is just that. Many people have seized the opportunity to buy a piece of the American Dream, by starting a variety of businesses, franchises, and other personal ventures. The Fast Food Industry is a perfect example as it can range from small private owned restaurants to large franchises bringing in millions of dollars per day. These restaurants offer a vast variety of foods for the indulgence of their customers with options as far as the eye can see. However, the success of this industry does not come without a price. Because of the severity of the health risks including destructive eating patterns associated with fast food consumption, owners should take personal responsibility…

Establish and adjust the markrting mix

1. Research Your Choice of organization Kentucky Fried Chicken (KFC)- one of the most known fast food chains in the world started in the early 1930’s by Kernel Sanders in the Southern USA as a small franchise operation. Colonel Sanders has become a well-known personality throughout thousands of KFC restaurants Worldwide. Quality, service and cleanliness (QSC) represents the most critical success factors to KFC’s global success. KFC has a number of ambitious aims and objectives: To increase its percentage share of the fast-food market. To improve profit margins year-on-year to fund the growth of the company. To return profit on investments to owners and franchisees. The way that KFC reaches these targets is decided by the company’s internal strategy and…

The Effect Of Fast Food

Fast food refers about food such as hamburgers which is prepared quickly and that we can take away with us. It is served at a counter or drive-tru window without to wait at a long time and do not employ wait staff, customers simply seat themselves after ordering. Fast foods are ready to eat alternatives to home cooked food. They are readily available and can be eaten at ones own convenience. However, it is necessary that we know the benefits as well as the negative effects of eating fast foods which compromise our lifestyle, health and effects on children. Eating fast food can benefit our way of lifestyle. Fast food can save time in today’s fast-paced society which is people…

PepsiCo restaurants

I. Introduction The key question is whether PepsiCo should expand its restaurant business by pursuing the purchase of CARTS OF COLORADO, a $7 million manufacturer and merchandiser of mobile food carts and kiosks, and CALIFORNIA PIZZA KITCHEN, a $34 million restaurant chain in the casual dining segment. II. Analysis of the main problemPepsiCo has 3 main segments: soft drinks (35% of PepsiCo’s sales and 39% of its operating profits in 1991), snack foods (29% of PepsiCo’s sales and 35% of its operating profits) and restaurants (36% of PepsiCo’s sales and 26% of its operating profits). In the early 1990’s PepsiCo’s three restaurant chains (KFC, Taco Bell and Pizza Hut) were the leaders in their respective segment. PepsiCo’s senior management believes…

The KFC in China

Thanks to cultural differences and Social Background influences, KFC in China faces challenges: it needs to establish a new management style. The KFC must develop the new management style to match up Chinese habit. For example accept the commission in China is the normal phenomenon but in the West was not. The KFC must to understand the different habitual behavior in China and try to adapt it. The different management style will make a lot of conflict. Some times will make the company lost the market or suffer a setback. For example Taiwan’s company was suffering a setback in China. It was a famous department store in Taiwan. It was as a leader in the department store in Taiwan. But…

About KFC

Colonel Harland Sanders, born September 9, 1890, actively began franchising his chicken business at the age of 65. Now, the KFC® business he started has grown to be one of the largest quick service food service systems in the world. And Colonel Sanders, a quick service restaurant pioneer, has become a symbol of entrepreneurial spirit. More than a billion of the Colonel’s “finger lickin’ good” chicken dinners are served annually. And not just in North America. The Colonel’s cooking is available in more than 80 countries and territories around the world. When the Colonel was six, his father died. His mother was forced to go to work, and young Harland had to take care of his three-year-old brother and baby…

Business report on the ‘Kentucky Fried Chicken Corporation (KFC)

In evaluating how well a company’s present strategy is working, a proper understanding of the company’s resource capabilities and deficiencies, its market opportunities, and the external threats to its future is essential. The really valuable part of SWOT analysis is understanding and evaluating the strengths, weaknesses, opportunities, and threats and drawing conclusions whether a firm’s business position is fundamentally healthy or unhealthy. In a nutshell, SWOT analysis is a basis for action. KFC, being one of the world’s most recognizable brands, has its own internal strengths and weaknesses and external opportunities and threats, which are identified and analyzed below. ‘Kentucky Fried Chicken Corporation (KFC) was the world’s largest chicken restaurant chain and the third largest fast-food chain in 2000’ (Krug…

KFC‘s 4P strategy in China

1. Product In order to bring success in China, KFC knows that western restaurants need changed by using localization strategy. As cultural adaptation is the process of “adjusting the native ways of thinking and behaviors to be consistent with the local culture” (Kotler, 1982), KFC tends to launch Chinese food apart from western food like burger or chicken wings, for examples, Chinese food like congee and rice, and promote Chinese herbal tea in 2004. KFC launched Chinese products like ‘Wolfberry Pumpkin Congee’, ‘Chicken Porridge with Mushroom’, ‘Duck Soup’, even lunched the ‘Deep-fried dough sticks’ in 2008. 90% of its raw materials are coming from the local too. It is obviously that KFC is trying to create the Chinese taste food…

Kentucky Fried Chicken Case Study

The case focuses on four major topics: (1) analysis of the fast-food industry from both a domestic and an international point of view; (2) the development of KFC’s business strategy from 1992 to 1996; (3) an analysis of KFC’s investment strategy in Mexico and Latin America; and (4) the Mexican peso crisis of 1995. This case begins by analyzing the strategic changes that took place in Kentucky Fried Chicken Corporation (KFC) as it moved through a variety of ownership changes from the 1950s through the 1980s: (1) KFC’s founding by “Colonel” Harland Sanders in 1954; (2) the sale of KFC to Jack Massey and John Young Brown, Jr., in 1964; (3) Heublein’s acquisition of KFC in 1971; (4) the acquisition…

Pest Analysis of KfC

1.0: introduction Kentucky fried chicken also knows as KFC, the world most large and well knows fast food restaurant that have more than 10 thousands locations worldwide in more than 80 countries. People from younger age to older age also know the slogan of KFC, which is “Finger lickin’ Good”, and the old man with white suits hand holding a black color crutch. Nowadays, we can see KFC in any shopping centre, or some popular location. We can get service or their product easily, it really convenient. I want to conduct a PEST analysis of this company. First I have to cover the history of KFC, and hat services and products that KFC provide. History of KFC KFC, Kentucky fried…

KFC and McDonald’s marketing strategy in China

Abstract McDonald’s is the greatest fast food chain in the world, its company sales and operate income was largely exceeded KFC on a global scale, but it confronted a strong challenge from KFC when it emerged into China. This essay analyzes the comparison between KFC and McDonald’s marketing strategy, emphases on finding the similarities and differentiations from “Seven P Formula” and finally makes a conclusion that localization is more suitable than globalization as the marketing strategy when fast food chain emerged in China’s market. Introduction Localization or Globalization has long been discussed when choosing strategic orientation in international marketplace. These two international marketing philosophies influenced enterprises’ current situation and future development. There are two fast food international companies named McDonald’s…

Purchasing and Supply Management

1.0 Introduction Kentucky Fried Chicken Corporation (KFC) was the world’s largest chicken restaurant chain and third largest fast-food chain. KFC held over 55 percent of the U.S market in terms of sales and operated over 10,200 restaurants worldwide in 1998. KFC first opened in Australia 1968. Present day KFC now serves over 2million customers a week. With over 600 stores Australia wide. This report will aim to analyse and critique KFCs purchasing and supply management activities. In particular the legal, ethical, sustainability and social responsibility issues in purchasing and supply management, as well as supplier selection, evaluation and contracting methods. This report will provide an in-depth analysis of the purchasing methods and hope to show areas open for continuous improvement…

KFC in India

1. Since its entry into India in 1995,KFC has been facing protests by cultural and economic activists and farmers. What are the reasons for these protests and do you think these reasons are justified? Exaplain. During the early 1990s, KFC set up their business at India and they were faced all kind of protests by cultural, economic activists and farmers (The Ecologist, 1995). On the year of 1995, KFC open the first outlet at Bangalore and KFC was among the first fast-food multinational to enter India. One of the case which KFC involved is the municipal food inspectors found that KFC’s “hot&spicy” seasoning contained nearly three times more mono sodium glutamate (MSG, popularly known as ajinomoto, a flavor enhancing ingredient)…

Kentucky Fried Chicken IMC approach

INTRODUCTION Markets throughout the globe have become more complex and sophisticated, and it has become complicated for marketers to reach their target markets through direct traditional marketing. Thus, organisations have acknowledged the increasing importance of applying the integrated marketing communication (IMC) approach in their marketing strategy. The effective implementation of the IMC approach can facilitate and enhance an organizations communication based on its product offerings whilst simultaneously taking advantage of the various available promotional tools to strategically reach its target audience. Many South African companies have decided to utilise the IMC approach to maximize their return on investments in marketing and promotion. The objective of these organisations is to effectively and efficiently apply the promotional tools of the IMC through…

Case Study Real Choices at KFC

Case Study Real Choices at KFC (page 243) Could you imagine eating a sandwich without any bread? At first I found it kind of odd but overall it may be something to consider in your future diet. Next time you are standing in the bakery department deciding on what loaf of bread to buy, flip the loaf over and read the nutritional information. You may be surprised of what you are actually eating. My significant other does a lot of grocery shopping so I wanted to see exactly what she has been having me eat. Four times a day without giving it a second thought I eat a peanut butter and honey sandwich for breakfast and roast beef and cheese…

The Literature review is the work of syntheses

The literature review is an attempt to summarize the existing state of knowledge about a subject and, in research proposals, to frame the proposed research’s expected involvement to knowledge (Jeffrey, 2006). Literature review enables the researcher to position research in a large context by determining on overall review of the body of research and revealing the work that already being done and reported. The fundamental variables contribution to customer satisfaction in store about The Quality, and Environment can be ultimately enhanced but the service offered eventually provide business a competitive advantage (Evert, 1991) CASE 1: Abstract: The Kentucky Fried Chicken (KFC) is a major Quick Service Restaurant (QSR) operator in Malaysia, established back in 1973 and currently have more than…

KFC Marketing plan

Executive summary: Kentucky Fried Chicken (KFC) continues to be recognized as an earliest franchising company around the world(Teampaperwarehouse.com,2014,2014). Approximately half of KFC’s worldwide restaurant businesses are owned and operated by independent businessmen and women, KFC franchisees(George L,Paugh III,studymode.com,2011). Today KFC is the leading fast food chain and has been successful in creating a renowned international reputation. Since 1960 KFC has targeted many foreign markets and is able to expand in multiple continents in which they have initiated a new challenge in conquering Asia. It has served in more than 80 countries and 25 percent of its restaurants are operated and run by the Company. The report is based on information from range of data sources, including newspapers, magazines, company reports,…

A Campaign against KFC Corporation MGNT

When contemplating critics of business and defenders of capitalism, the ongoing debate by The People for Ethical Treatment of Animals (PETA) against fast food restaurants should be mentioned. On January 6, 2003 a little girl named Payton Hull organized a PETA demonstration outside a KFC. The demands were for KFC to require the chicken’s suppliers to treat the chickens ethically in a humane way while processing them. In retrospect I agree with this request but in everyday life I just do not stop to think about how my food is processed. When I read and prepare to do paperwork on this subject it always tends to make my stomach a little uneasy. PETA organized and founded by Ingrid Newkirk has…

KFC Case Study

Introduction KFC (Kentucky Fried Chicken) is one of the most popular and widely spread fast food chain spread across various countries. KFC has established in market as a specialist in fried chicken. Headquartered in Louisville, Kentucky, US, KFC today is world’s second largest fast food chain after McDonalds with presence in several countries. As of December 2012, KFC had more than 18,000 outlets spread across 120 countries. Yum! Brands is the parent company which owns KFC along with other subsidiaries such as Pizza Hut and Taco Bell restaurants chain (Liu, 2008). Founded by Harland Sanders in Corbin, Kentucky KFC clocked close to $11 billion in revenues by end of 2011. KFC can be credited for being a pioneer in popularizing…

KFC Exploring Strategy

Summary You are introduced to KFC organization. A fast-food chain restaurant comes from North Corbin, Kentucky that featuring fried chicken. KFC is recognized as the best fried chicken with its original 11 herbs recipes and produce most fried chicken to the world. What makes KFC still remain strongly while other companies are struggling to find a spot in the market? To answer this question, you will be finding out KFC strategic profile, vision, mission and values that is created and brought towards customers. Understanding the company strategic development and how the Corporate and Business level create and develop strategies and knowing what your competitors are doing. We will acknowledge about its customers perception, innovation and international strategy. What has KFC…