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Jollibee Essay Topics & Paper Examples

Transnational Management of Jollibee Food Corporation

Jollibee is a fast food chain that is based in Manila, Philippines. Inspired by Tony’s chef dad back in 1977, the home style hamburger quickly became an instant hit among the Filipino’s market. Today, Jollibee is a family of a total of 750 stores across worldwide in countries like Vietnam, Qatar, Saudi Arabia and more. (Jollibee. com. ph,2013) Now, based on the article, Jollibee is considering to expanding into three different countries and they are Papua New Guinea, Hong Kong, and California. However, these three opportunities come with complications and challenges that Jollibee has yet to attain on the strategies of entering these markets. Papua New Guinea In Papua New Guinea, there is five million worth of market share but…