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Joint venture Essay Topics & Paper Examples

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When and how did Danone expand into the Chinese market? What problems did Danone Group encounter while operating in China? From the case, Danone expand into Chinese market in the late 1980s. However, Danone faced challenges in China due to lack of market knowledge. In 2000, Danone purchased Robust, the then-second largest company in the Chinese beverage industry. Sales of Robust had reached RMB2 million in 1999. After the purchase, Danone dismissed the original management and managed Robust directly. Because its new management was not familiar with the Chinese beverage market, Robust struggled. Its tea and milk products almost disappeared from the market. So, during 2005 to 2006, the company lost RMB150 million. 2. How was the Danone and Wahaha…