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Joe Essay Topics & Paper Examples

Know “Joe”

During the 2008 General Presidential election, candidates John McCain and Barack Obama used media technology to create compelling stories that would hopefully shift public opinion in their favor, especially among undecided voters. With this essay, I will be analyzing one of the more controversial stories that had been flung to the forefront of the election with the release of John McCain’s I am Joe the Plumber advertisement (Kurtz). I will first show how the GOP campaign used the actual Joe Wurzelbacher, the Ohio plumber constantly mentioned by the Republican nominee as the average American middle-class citizen, in this advertisement as a popular symbol in order to try to convince voters that the McCain/Palin ticket identified with the concerns of the…