sample
Haven't found the Essay You Want?
GET YOUR CUSTOM ESSAY SAMPLE
For Only $12.90/page

Jay Z Bing Questions Essay

1. What different IMC components did the Jay-Z–Bing campaign use? Were these marketing elements integrated, in the sense defined in this chapter? IMC Components:
Advertising
Public Relations
Online Marketing
Outdoor advertising: billboards, TV, radio, posters
Search engines: Bing’s search, Street-mapping, create public art Broad media strategy: Sent out clues for scavenger hunt through social network: Facebook, Twitter, and Bing page Open source publishing:

2. How might the various interested parties (e.g., Jay-Z, his publisher, Droga5, Clear Channel, Bing) measure the effectiveness of the campaign? Awareness, Knowledge, Attitude, Visit


Essay Topics:


Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email. Please, specify your valid email address

We can't stand spam as much as you do No, thanks. I prefer suffering on my own