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Jamba Juice Essay

Jamba Juice is a retailer of beverage and food offerings, owns, operates, and franchises stores in US and different countries. It is the first ever company to offer juice products made with fresh and natural fruits. Jamba Juice was conceived and founded in April 1990 by Kirk Perron, an avid cyclist and healthy lifestyle advocate who opened his first store in San Luis Obispo. It was incorporated in 1990 as Juice Club, Inc. in San Luis Obispo, California. Presently, there are 809 stores globally, Canada, South Korea and Philippines. MISSION:

“To become the world’s leading blender of fruit and other naturally healthy ingredients.” VALUES:
“F.I.B.E.R which stands for fun, integrity, benefits, excellence andresults.” Products and ServicesIt offers fruit smoothies, fresh juices and teas, coconut water, hot oatmeal made with organic steel cut oats, organic tea lattes, fruit and veggie smoothies, frozen yogurts, breakfast wraps, salads, sandwiches, California flatbreads, and various baked goods and snacks; provides catering services for business meetings, corporate getaways, client luncheons, and other events.

“Boosts” are added nutritional supplementation, like extra fiber or calcium and there are boosts that can be added to the smoothies. The idea of boosts in the products is a very innovative idea and Jamba juice is the only one company that follows. It is a great advantage when people know what kind of nutritional element they are getting in their food. Operation

For the operational purposes, the distribution of chain of command follows in a store. There are managers in each store. The managers are the ones responsible to command the entire management. Depending on the business of the store, there is an assistant manager. The, the other chain of command is the shift leader or crew leader. The leader is responsible for handling the floor operations and managing the crew that is working on their particular shift. The crew members have their designated jobs assigned. It can be either at cash register or other stations. For the greatest efficiency for operation in a store, there is classification of duties. 1. Order taker/ Cashier

2. Processer
3. Carryout/Pickup Station
Supply Chain
Supply chain is a very important aspect in any company. The regular chain consists of raw materials, supplier, manufacturing, distribution and consumer. The supply chain for Jamba Juice Company is described as follows: 1. Raw Materials: fruits, vegetables, milk, yogurt

2. Supplier: fruit vendors, different farms from different states and other countries. For Example: Oranges from Florida, blueberries and raspberries from Chile and Argentina apples from Washington state, New York, Pennsylvania, Massachusetts, and Connecticut. 3. Manufacturing:
classification and assembly of fruits

4. Distribution: Jamba juice company stores all over USA and the international locations 5. Customer/ Consumer: health conscious customers Issues and problems in operation and supply chain management 1. Raw materials- Fruits are organic, so less preservation time, less time for shipping and distribution 2. Supplier/manufacturer- Expensive shipping methods, seasonal fruits only, so risks of degradation 3. Distribution- less coverage due to decreased shipping time 4. Customer- price is expensive, seasonal choices of products Suggested solution

1. Try to focus on local markets and promote the seasonal fruit products as specials to increase sales, 2. Advertisements, publicity of health benefits, calorie counts, merchandise, store decoration to promote sales 3. Providing coupons, deals, free samples, with different promotional strategies to increase sales 4. Contribution and support for the health events such as marathons for a cause to bring in more business and also promote the health benefits Conclusion

Jamba juice is a well-known company for its healthy products. Being in a competitive market, they have to focus on the local vendors and farms, marketing and sponsorship for marathons, sporting events, etc. to promote their main goal of health promotion. Their business is improving but along with that, the health promotion of consumers is the ultimate goal. It is a win-win situation for both sides.

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