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Jaguar Land Rover Essay

Jaguar and Land Rover are two of the world’s most iconic luxury brands. Every day they’re reaching more customers, and their network of well over 2,000 dealerships continues to expand around the world. As their global marketplace extends further, they need to provide more customers than ever before with an unrivalled experience. Their fast paced environment is one where you can swim free in a pool full of sharks. You’ll be instrumental in protecting their heritage and unique brand values, but also making sure that their brands continue to grow, develop and seize attention worldwide. The Jaguar Cars and Land Rover businesses were first united under a single entity by Ford Motor Company in 2002. In 2006 Ford purchased the Rover brand name and logos from BMW for around £6 million. This reunited the Rover and Land Rover brands for the first time since the Rover group was broken up by BMW in 2000

Their advertisement skills are very top notch. They show their vehicle in a tough environment to show the pure strength of the vehicle and show that it is capable of any task. They make the Jaguar Land Rover seem fast and dynamic with certain shots to persuade the viewer to buy such a beautiful vehicle. Jaguar Land rover is owned by Dr Ralf Speth. He is the chief director of the company.

Sales –

In the year ended 31 March 2011, Jaguar Land Rover sold a total of 240,905 units, of which 189,087 were Land Rovers and 51,818 were Jaguars. In that period 24.1% of sales were in the United Kingdom, 22% in Europe (excluding the United Kingdom and Russia), 20.9% in North America, 12% in China, 4.9% in Russia and 15.9% in the rest of the world.

In the year ended 31 March 2012, Jaguar Land Rover sold a total of 305,859 units, of which 251,632 were Land Rovers and 54,227 were Jaguar In that period 22% of sales were in Europe (excluding the United Kingdom and Russia), 19.6% in the United Kingdom, 19.0% in North America, 16.7% in China, 4.2% in Asia Pacific (excluding China) and 19.0% in the rest of the world


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