sample
Haven't found the Essay You Want?
For Only $12.90/page

IPhone Essay Topics & Paper Examples

iPhone 6

Apple working on 4. 7-and-5. 7-inch iPhones for 2014 Reuters cites ‘four people with knowledge of the matter’ and as well as claiming the larger display models under consideration they also point to cheaper variants being considered too. Again, we have heard whispers of a budget iPhone for a very long time. Apple is said to be considering such products for the usually cited reason: Samsung. The report suggests Apple is starting to think it needs a broader product portfolio to compete with the Samsung. Apple’s thoughts on the subject are said to include the idea of introducing both 4. -inch and 5. 7-inch iPhone variants in 2014. Asian supply networks claim suppliers have been approached by Apple on the…

Apple in It Industry

The Apple iPhone provides its user with the ultimate mobile device which include high quality features and stunning design concept. The iPhone is a mobile phone, a highly useable widescreen iPod with touch screen controls and a Internet communications device, all rolled into one portable device making it an outstanding smartphone. The casing is small and lightweight which measures 115mm x 61mm x 11.6mm and weighs 135 grams. The casing comes is a selection of popular colors which include a sleek black gloss look finish and a sophisticated glossy white color. The phone comes with a huge multi touch colour screen which acts as a brilliant display as well as the users input method which allows the user to control…

Iphone Price Analysis

On April 1, 1976 Apple Computer Inc., was created by Steve Jobs, Steve Wozniak, and Ronald Wayne (Jay, 2008). Through a shared vision the group created the first Apple 1 personal computer. Later in the year, Ronald Wayne sold his share in the company back to his partners. Apple Computer Inc. was incorporated in 1977. Apple Computer Inc. became a major competitor in the high-tech computer world. Over the next couple of years, Apple Computer Inc. continued to create products that changed the world. Apple Computer Inc. is a leading multinational corporation that designs and creates consumer electronics, consumer software, and commercial servers. Some of Apple Computer Inc., major products include the Apple II, Macintosh, iMac, iPod, iPhone, and iPad….

iPhone Application for University

Technology has revolutionized the way we lead our lives. There have been numerous innovations and inventions designed and developed for the sole purpose of enhancing the quality of our lives. And yet, it seems as if its journey is far from over. Tech-related firms and organizations are working tirelessly to provide us with the next big thing; an updated version of a previous product model or something entirely new altogether. It is a never-ending process of brainstorming, researching and developing. The perfect example of such an organization is Apple Inc. The portfolio of Apple consists of a range of products; the revolutionary iPod and supporting music software iTunes, Mac Laptop and Desktop computers, the OS X Operating System and, its…

Reasons for Change Paper

For any organization, change is necessary to keep them in strict competition with their industry. Technology changes every year with new enhances to the current devices like cell phones, televisions, game consoles, and more. However, even though the updates keep enhancing, there are brand-new devices that have been created like mad scientists in the dark room that evolve. AT&T is a blockbuster of a company that was created back in 1875 with only having landlines. In years to come, they know they need to be successful so they understand that their company has to change as the technology evolves every year. As technology has continued changing throughout the years, AT&T has stayed on top of the industry. When the cell…

Iphone Marketing Strategy

Apple rank no. 1 as the most admired company by fortune. The actual I-phone was launched through Apple Company during 2006-2007 periods. It uses marketing mix & market segmentation strategies. It maintains high secrecy about its products from getting out in the market. It creates innovative products & services aligned with a digital hub strategy, whereby apple computer functions as the digital hub for digital devices. It fully understands that all aspects of customer experience are important & that all brand touch points must reinforce the Apple brand. There are various kinds of creative advertisements designed by Apple that reflect their products to creative individuals. Various other strategies adopted by apple I-phone are Brand awareness, ease of use, Compatibility with…

Apple Inc. and Wall Street Journal

Apple has set the standard and has built a reputation around the world for creative, consumer-friendly, simple devices that are used around the world. They are marketed in such ways that demand for these gadgets are always in high demand. Apple’s innovations and marketing techniques have changed not only the phones and computers we use but their innovation has challenged people to do business outside of the box. For Apple not only have they gone outside the box, but literally outside of the country for the manufacturing of their products. 10 percent of the Apple IPhone is manufactured in the United States, the other 90 percent of the Apple IPhone is manufactured abroad. (Duhigg & Bradsher, 2012). To make an…

Marketing mix success of Xiaomi

Background Founded in 2010 in Beijing, Xiaomi first began by launching custom Android-based firmware- MIUI. Backed by tech savvy early adopters and enthusiast, it thrived on feedback to improve usability. A year later they entered the hardware market with their flagship phone, the Mi One which featured the top specifications at a low price. Today, Xiaomi has launched it’s 4th series of their flagship phone the Mi 4 and have expanded their product line to mid tier smart phones, smart TV, routers, set-up boxes and other accessories. In just four short years, Xiaomi has become the third largest smartphone manufacturer just behind technology giants Apple and Samsung (Appendix B). Introduction This essay will discuss the marketing mix, a combination of marketing…

Marketing Discussion

From the scenario, propose two (2) methods that Golds Reling, Inc. could use in order to effectively measure customer satisfaction for the new product launch. Choose the most effective method, and suggest one (1) process that the organization could follow in order to implement your chosen method. Justify your response. Upload a short (one to two [1-2] minute) video using Kaltura to share your ideas. You may use an iPad, cellphone, laptop, desktop, or traditional video recorder to record your discussion response. You may embed your video or include the link in the discussion board. Note: Your video must be professional and of academic quality. Discounts and Loyalty Programs are perfect ways to keep customers satisfied and interested in new…

Apple iphone analysis

The phone starts ringing, we’re going to pick it up and when we touch it, the ringer volume smartly goes down! Yes! Today a company like HTC could make this kind of cellphone. Since the launch of the IBM Simon in 1993, smartphone technology has reached levels that until recent times had only been dreamed about. Features such as wireless sharing, HD video recording and mobile internet are now commonplace and today’s average smartphone has more processing power than computers used by NASA to land a man on the moon. All over the world, the smartphone experience is being shared by more and more people every day. The convergence of mobile telephony, Internet services, and personal computing devices is resulting…

Introduction nokia

The company that we choose from the list is Nokia. Over the past 150 years, Nokia has evolved from a riverside paper mill in southwestern Finland to a global telecommunications leader connecting over 1. 3 billion people. During that time, they’ve made rubber boots and car tires. They’ve generated electricity. They’ve even manufactured TVs. Nokia Corporation is a Finnish multinational communications and information technology corporation that is headquartered in Espoo, Finland. Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications, games, music, media and messaging, and free-of-charge digital map information and navigation services through its wholly owned subsidiary Navteq. Nokia owns a company named Nokia Solutions and Networks, which provides telecommunications network…

Advantages and disadvantages of mobile phones

The 21st century has seen the advent of amazing technological advances, one of which is of the mobile phone. Nowadays, a mobile phone consists of camera, MP3 player, alarm clock,…., or in another way, a mobile phone is a combination of more than 10 items of our daily lives. And so a mobile is a basic need and everybody has it. We can all see clearly the advantages of a mobile phone, but not everybody recognizes the down side of having one. As mentioned and well – acknowledged by everyone, convenience is an advantage of mobile phone. With a mobile phone, we are able to have instant contact with whomever we want, whenever we want, and also because it is…

Strategy Positioning Paper

Apple is one of the most innovative companies that were ever created to surface our technology world. Founder created it Steve Jobs and two others in 1976. Apple is an “American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers” (“Apple Inc.”, 2014).Apple is most known for its hardware products such as the Mac computer, IPod, IPad, and the infamous IPhone smart phones, just to name a few. The sleek design of all these products mentioned, is one of the major components that separates this line from its competitors. Having a collection of Apple products is in very high demand across the globe, due to its popularity, speed, and…

Apple Case Study

In spite of Apple Inc’s increasing net sales in the last three years, iPod net sales are decreasing at an alarming rate (Table 1). This paper will provide an analysis of the market forces driving sales of the iPod and make suggestions for recovery of sales by focusing on the iPod Touch platform. An overview of Apple Inc (Apple) is provided, then several analytical tools are used to provide insight to both the internal and external environment that Apple is operating within. These tools include Michael Porter’s Five Forces analysis, a SWOT analysis, a review of industry key success factors, and a competitive strength assessment. Based upon discussion and analysis provided using these tools, recommendations will be made that will…

Annotated bibliography

Source 1:http://business.time.com/2011/08/31/will-steve-jobs-departure-hurt-the-economy/ Summarize: This article discusses how big of an impact Steve Jobs has on the economy we live in today. Apple is a multi-billion dollar company. It has more financial ammo than most sovereign countries, by financial ammo I mean it has much more money than others companies in sovereign countries. Apple trumps the Gross domestic production of Denmark, Thailand, and Greece, which makes the company a true power house in today’s Society. If someone were to ask me what this article is about, I would tell them it explains in detail the impact Steve jobs had on the global economy. Mr. Jobs affected many countries from japan to the United States in a multitude of ways. Assess: This…

Htc inc five forces analysis

I. Industry background and five force model a. Company’s product and segment of industry Nowadays, smart phones become the most popular products that are being chosen by the customers. The global mobile phone market has strongly increased from year 2007 until now, in 2011 the first time sale amount of Smartphone higher than sale amount of laptop and The finance group forecasts that worldwide sales of smart phones will grow by 46 percent this year 2012 to hit 687.9 million and annual sales of smart phones will exceed one billion globally in 2014 (according to a Credit Suisse research note). This is the main factors driving demand in the mobile phone industry. HTC is a Global Designer of Smartphone HTC…

Market Position of Blackberry

The BlackBerry is a wireless handheld device introduced in 1999 as a two-way pager. In 2002, the more commonly known smartphone, BlackBerry was released, which supports push e-mail, mobile telephone, text messaging, internet faxing, web browsing and other wireless information services. It is an example of a convergent device. Developed by the Canadian company Research In Motion (RIM), it delivers information over the wireless data networks of mobile phone service companies. BlackBerry first made headway in the marketplace by concentrating on e-mail. On 25 Sep 2008, RIM announced the number of BlackBerry subscribers has reached approximately 19 million. The success of the brand was because of one core factor and that is that the company was able to identify a…

Apple Inc. in 2012

Introduction: Apple Inc. initially started as ‘Apple Computers’ and was mainly known as a computer company with its devices known as ‘Macintosh’. With a few years down the road, it was transformed into a ‘mobile devices company’ and major contribution in this regard was by non-other than Steve Jobs. He revolutionized many industries and paved a way for a more technology-oriented future at Apple. Background:The recently deceased CEO of Apple Steve Jobs was considered to be the most influential and innovative person in the technology industry for the past decade or so. It was assumed that after his demise Apple as a company would fail to be at its best and would lose way in this battle of technology giants which…

Ansoff applied to apple inc

The Ansoff Product-Market Growth Matrix is a marketing tool created by Igor Ansoff. The Ansoff matrix is a marketing tool that allows marketers to consider ways to grow business via existing and/or new products in existing and/or new markets. The ansoff matrix helps companies decide what course of action should be taken given current performance. The Ansoff’s matrix provides a very simple but very effective focus for considering different options for growth, and shows whether it is better to find new customers for existing products, offer more products to the existing consumer, or stay with existing products and attempt to gain a greater share of the market. Each section of Ansoff’s matrix shows a strategy which would be used in…

IPhone vs. Android

Educated, illiterate, professional, stay at home moms, all of these have the same thing in common. Majority of them all have some type of smart phone whether it is an Android or IPhone. Fifty percent of American adults have a smart phone (cite this). Smart phones tie into everyone’s life at some point. Whether you are an adult looking to replace your phone or if you are trying to decide what phone to buy your child or mom. IPhone and Android have a great amount of similarities, at the same time they have a great amount of differences. The software and performance, space, user friendliness and cost are all major considerations between the Android and the IPhone. The Android and…

Apple Inc. Study

1. Executive summary Apple Inc. is a technology company, which designs, produces and sells goods of the Computer, Music and Mobile-phone Industries. It is differentiated by its brand-perception and identification. Over the last couple of years, Apple has become a cult-brand, thanking it’s iLife, iTunes, QuickTime and iMac lines. Apple Inc.’s short-term goals is currently increasing the sales of the just launched iPad (the most innovative web=browser in market). In the long-run, Apple aims for the top of the market, becoming the number one leader. Apple Inc. has incorporated numerous features that are unique and well known in the market today. We consider that there are several Apple products with several appealing features such as: iMac, iPod, iPhone and iPad. These…

Stakeholder Group

A stakeholder is any individual, group, society that owns a stake in the industry. The, stakeholders can be both either internal or external to a business. A stake is an important part in the business and its activities. It can include proprietorship and property interests, legal interests and commitments, and ethical rights. Apple is a multinational tech giant which leads the cellphone and the tablet market in the world. It has many stakeholders as, they are mentioned below. Stakeholders for Apple Inc. includes, but is not limited to: Shareholders: preferred and common Lenders Apple employees Manufacturers and their employees Software developers Customers Suppliers Music industry Government Local & National Dealer The characterization of stakeholder groups based on position/importance: Problematic: Manufacturers…

iPhone 6 Persuasive Essay

The technological advances of this era have laid a foundation for the abundance of gadgets and gizmos put into use on an everyday basis. Before the latest and greatest releases in cellular devices and computers, there was the invention of the first telephone by Alexander Graham Bell. From there, society has continued to re-invent and re-evaluate technology, with the most recent device being the iPhone 6 from Apple Inc. Your daughter, Mariah Crooks, is in need of this phone for a variety of reasons. Buying her an iPhone 6 will grant her better phone capabilities, keep her from complaining and instill contentment, and continue to teach her responsibility with priviledged items. The practices of contentment and responsibility will be kept…

Steve Jobs Leadership at Apple

The organization Apple Inc. has a flat hierarchy with six levels. This makes it possible for the CEO and the Board of Directors to have a larger overview of the company. The departments at Apple Inc. are functionally grouped. Some (e.g. Global Communication) are then grouped geographically. The organization is divided into specialized departments or teams, who all report to a team leader. All team leaders then meet with the CEO to discuss matters. Within theses teams are people who the CEO trusts to do their part. This means the CEO has a quite narrow span of control, as he does not have the responsibility for all departments, but he has selective influence on them. On a daily basis, Jobs…

Marketing Principles Assignment

Introduction For this coursework assignment I will demonstrate that I required a good knowledge and understanding of the concepts and process of marketing by carrying out the task given. This will be showed with examples of theory applicable to a company of my choosing. For this task examples will be related to Apple Inc. organization. Incorporated in January 1977 as Apple Computer, Inc. todays Apple Inc. designs, produces and markets media and mobile communication devices, personal computers, portable media players and sells a variety of related software. Apple’s products and services include the iPad tablet computer, iPhone handset, Mac computer and iPod music mp3 player, the iOS and OS X operating systems. The company also sells and delivers music, movies,…

Best invention

On 10th of March, 1876 Alexander Graham Bell transmitted the first speech using electricity. From that day forward, the telephone system changed every aspect of life. Although it did not immediately change the world, it set communication on a path that would change the future of communication. Mobile phones appeared in the early 1980’s and today there are millions in use. Today, mobile phones do much more than just allow for voice conversation, mobile phones allow access to the Internet, music, email, business applications, pictures and much more. It’s estimated that 3.3 BILLION phones are in use around the world. Before the invention of the mobile phone people went about their daily lives in a constant state of questioning –…

Good Technology Vs. Bad Technology

In a world dominated by technology, it can be difficult for a person to distinguish between the meaning of ‘good technology’ and ‘bad technology’. The question which makes this categorization so hard is, what is it that makes technology good or bad? Is it the technology itself that makes it good or bad or is it us, the users? Technology is a most wonderful and marvellous thing. It can be found in just about every aspect of our everyday lives. Everything from an alarm waking us up, to using an electric toothbrush or razor, or driving a vehicle utilizes technology in some way. Technology is all around us and will be for the rest of time. Technology, like most everything…

Marketing Plan for Sony Xpreia

The following report is a marketing plan for Sony Ericson Mobile in Australia for the 2012-2013 financial year. The Sony Ericson brand continues to grow in unpopularity after several years of underperformance. This has occurred due to Sony Ericson trying desperately to hold onto its premium brand image that comes with a high cost and not focusing its resources on finding the right target market that suites its technology and innovation. The marketing plan will focus on the mobile market and critically analyse this market in Australia. Also analysing Sony Ericson as a company, as well as its competitors, customers and SWOT analysis. Sony Ericson has missed a critical market that its innovative technology would fit perfectly with. This report…

Apple Inc. in 2012

1. What, historically, have been Apple’s competitive advantages? First competitive advantage of Apple is high margin. In Exhibit 5 you can compare the percentage of gross margins and R&D/Sales of three major PC manufacturers. The percentage of gross margin of apple is the highest among the three from 2006 while there is no big difference in R&D/Sales. This implies that the manufacturing process of Apple is more efficient than those of other companies and that consumers are willing to pay a little more to buy Apples products which means they are loyal enough. Second advantage is that the product category of Apple is simpler than other companies. When you look at Exhibit 1b, you can see in what product line…

Mobile phones: A blessing or a curse?

It’s been years since someone had to look for spare change in their pocket to make a call out on the street from a pay phone, have we forgotten that mobile phones are somehow a blessing? The question here is whether mobile phones are a blessing or a curse. According to the “2013 mobile growth statistics” 91% of all people in the world have mobile phones and 56% own a smart phone, also according to mobile growth statistics the average age of owning a mobile phone now is 13. There are over 1.2 billion people accessing the WEB from their mobile devices and 28.85% of emails are being accessed through mobile phones. So basically humans lately have been living through…