With the Internet growth moving so fast, there is a lot to be desired by companies. My cousin’s company should adopt the strategies that are used for marketing; this will go down well with them given the fact that they are doing well in making candles and they are respected in this fields nationally (Brian, 1997). It is due to this fact that they should use the latest technologies so that they keep in pace with the competition. The candle manufacturing company is in a position to sell to more clients with the use of Internet.
If the latest statistics is anything to go by, it is high time this candle manufacturing company start tapping into this huge potential. Internet marketing tools The manufacturing company should make use of the marketing tools that come with the Internet. The marketing profession has been revolutionized by the Internet; with this, Internet users can get to know of the services that are offered by this company (Graham, 1999). The company will not only get more clients but will also get new raw-material suppliers who will offer cheap raw materials.
Advertising has taken a new shape with the wide use of the Internet and the Web; this has been boosted by the surge in social networking sites which is on the increase, it is easy for this company, dealing with candle-making, to exploit the use of the Internet to get their customers informed of the new products and new processes in a short and effective manner. Companies like this, with their concern for numbers has improved the use of the Internet which has become what it is today where companies can track the adverts they make on the Internet and websites and how they are responding in real-time.
When advertising was shifted to online, the kings in the offline advertising wanted to be the kings here also. They still wanted to use their old methods where they used the banners so much. With time, their old tricks were eradicated and right now we have very encouraged adverts on the Internet. Those who have not adopted technology fully still leave their advertising to people who are not competent. One problem that is still experience is the fact that most professionals have not learnt the ropes well. The Internet sensation that is experienced today is due to the improvements and the revolution where we are headed to digital technology.
Affiliate marketing The paying of adverts when they are clicked is a poor way of advertising because there are some adverts which the company will meet their costs even if those adverts have not provided the company with any positive outcome. The idea of affiliate marketing is coming up with many companies as a new way of advertising on the Internet. Affiliate marketing is where a company pays for any referral only if a sale was made. The advertising system that is in place today is not viable for companies like ours due to the fact that the system is not based on performance.
When they get a sale, companies will then be in a position pay for the sale that was affected through the advert in the affiliate (Wallace, Pg 19). This trend is expected to go on until we have all the online system fully functional. This is a good shift for those anticipating trying this new way of advertising, away from the traditional advertising. The entrance of private advertising Big companies are starting to find new ways where they will create their own audience. This will be bad for those who have been using affiliate marketing as their main source of income.
This will be a good way for advertising though. It is expected that many companies will realize this new trend of advertising. Sponsorship This company should start using the sponsorship as a way of advertising. The measures that are required for this should be put in place so that the company starts using this form of advertising as a way of promoting their products and services (Castells, 2003). There is shifting paradigm as companies realize the need to reach their audience sing the latest technologies. There are companies like IBM which are sponsoring Software development companies with a good reputation.
Those looking for sponsorship opportunities find the market rife (National Research Council (U. S), Pg 169). They can offer an outstanding value. The next step in the sponsorship trend will be the creation of sponsorship marketplaces where established brands can identify sites, bands or individuals to sponsor. This has shown that new opportunities have been brought with Internet advertising and companies are realigning their processes to exploit these opportunities. These changes are bringing a great revolution on the Internet where many companies are shifting from traditional advertising to the internet use.
As the Internet in being improved, it is expected that web advertising will be preferred by many companies (Smith, & Seifert, 2005). Website use The website will be an invaluable tool for this company. This is especially true for this company given the fact that they are almost a monopolistic company in the country. Due to this audience and operations they command, their online presence will be very important. The company should come up with their website that will help them to market their goods and services. The company will represent the online presence of the company.
The online clients, who are to be got by aggressive marketing, will get the information about the company through this online platform. There will be a site where the products will be shown (Zervaas, 2007). When a client is interested in a product, they will make an order through a customized system that is web-based. A company representative will then handle that request and make sure that the client is served either online or offline. An ERP system will be created where the functions of commerce, that will include human resource, sales and purchases, and the marketing.