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International Trade and Free Ice Cream Essay

Dino Conti has been growing rapidly in recent years, but now its growth is slowing down. A recent fall in profits has disappointed the management. So, the owner wants to company to become more international.

Objectives To solve our current problems and enable Dino Conti to become a competitive international business, we propose an investment of $3 million.

Option and benefits Export to China and Russia is necessary because we need to new market to become more international. China and Russia has great sales potential Offer free ice cream to all consumers one day a year is needed to increase awareness of our brand. At the time, our company is unnamed brand for China and Russia. So, our company will be known gradually by offering free ice cream. Upgrade its equipment and fleet of trucks is also essential because if we carry it out, we can have many benefits. For example high quality equipment and lower costs and strong competitiveness, etc… Cost

Export to China and Russia $1.2 million Offer free ice cream to all consumers one day a year $600,000 Upgrade its equipment and fleet of trucks $1.2 million Schedule

Upgrade its equipment and fleet of trucks: First, this will begin instantly because to achieve success in huge market, we must have competitiveness above all. It will be finished by Aril 27th. Export to China and Russia: After April 27th, overseas expansion begins immediately. Offer free ice cream to all consumers one day a year: Offering free ice cream start in May. This strategy is carried out until June.

Summary First, we start as it is. We have a meeting on May 5th to discuss about drawback and the direction of development. And we will also have the intermediate review in every week until June.


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