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Internal Analysis of Texas Instruments Essay

Texas Instruments Incorporated (TI) is a company based in Dallas, Texas which provides innovative semiconductor technologies to help the market create the world’s most advanced electronics. Their product ranges from digital communications and entertainment to medical services, automotive systems and wide-ranging applications. The company has been using unique technical skills to fundamentally change markets and create entirely new ones.

TI success lies on the use of progressively more complex real-time signal processing technology – with advances ranging from the incremental to the revolutionary – to literally and repeatedly change the world. TI was founded in 1930 as a geophysical exploration company that used seismic signal processing technology to search for oil. The name Texas Instruments Incorporated was adopted in 1951. In 1953, Texas Instruments went public by merging with the almost-dormant Intercontinental Rubber Company. The merger brought TI new working capital and a listing on the New York Stock Exchange and helped fuel the company’s subsequent growth.

The introduction of the first commercial silicon transistor made the company entered the semiconductor market in 1954. TI has completed a series of acquisitions and divestitures since May 1996 designed to reshape the company from a diversified electronics company to a semiconductor company focused on signal processing technologies. TI has acquired 32 companies and sold 17 business units since 1996. Its first acquisition was Tartan and the latest was Luminary Micro, the market-leading supplier of ARM(R) Cortex(TM)-M3-based 32-bit MCUs.

These activities continue today as the company acquires firms with specialized capabilities and skills and divests product lines that no longer align with the company’s strategic direction or performance goals. Texas Instruments has a broad and deep product portfolio with 60,000 products having 500 new products per year. TI has systems expertise and technical support present in its 137 sales offices and 30 power design centers worldwide. In 2009, the company’s revenue reaches $10. 43B. Over the last three years, TI invested $5. 5B on research and development.


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