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Intel China Essay

As we know from the case Intel is a big company which produces microprocessors and software. From the case we have three characters; Charles Tang, Yong Li, and Qing Chen. The issue of the case is the termination of a project that is been carried out by Li that must be terminated. In the case Tang informs Chen to inform Li that he will have to finish the project he is in due the objectives we not reached or followed. The main issue is that the manual of software that was originally supposed to be made by Li has turned into a book, therefore missing the purpose of the project.

When Li is informed by Chen about the orders stated by Tang, Li gets upset and furious with Chen ignoring her authority. The reasons for Li to get upset are that he has developed self interests on the project. This lack of authority from Li could be a consequence of the power he indirectly gets from the guanxi he has built over the years with senior managers. Also the fact that Chen is a woman may have influenced his reaction. Tang should have communicated himself to Li about the project change due to the importance of the matter to Li.

Also Charles attitude to fit a horizontal rather than a vertical communication flow. Things in America might work that way but in Chinese are not used to direct negative forms. When a Chinese wants to express a negative answer, he or she will never say no directly but they will go around the subject and look for excuses not to make it. All about saving face. Like Chen, any person who is humiliated losses face. In the case of Chen the questioning of her authority over Li was the fact that made her lose face.

In a personal opinion the way Tang managed his personnel was inappropriate. As mentioned before, Tang should have informed directly to Li about his decision to move him to another project. In the case that Chen still communicates to Li the termination of the project Li should be punish for the reaction. By being a subordinate of Chen, Li must obey orders from above. Otherwise I believe that he should be reminded of his position in this company. Furthermore instruct Chen in the art of negotiation and human resource management.

Another issue is Tang wanting to be “one of the bunch of Intel employees” which means that he wants to be considered and treated as one more which could confuse the employees used to almost not treating with their bosses. Again the big issue in this case seems to be communication. Tang must find a way to reach their employees in a fair and effective way so situations like this not happen again. Also the fact that he has been away from China so long may cause him to forget basics in treating with his compatriots.


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