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Inside Dyson’s Essay

The second value is the fact of being always in the research of innovation like vacuum, hand dryers or washing machine.

After, for the rarity, at Dyson, several things are rare in this market to be begun with the design which has to differ from others allowing to be recognized. Then, colors are unique because they are new colors of police, the workers also because they are varieties of different workers with the very experimented, newly-graduated giving new ideas of innovative products ( fresh-thinkers). The rarity is also at the level of the innovation of all compartments (that is engineering, design or the both together).

At Dyson, what is inimitable they are advertisements with James Dyson himself but also the currency “Thinking, Testing, Breaking, Questioning” is inimitable and without forgetting the fact that it keeps for him the secret of its success.

Finally, what are non-substitutable there are James Dyson’s ideas simply.

2) To what extent do you think any of the capabilities can be imitated by competitors?

According to use, all the capabilities can be imitate excepted someone maybe, in spite of the fact that a protection is ready allowing to keep the secret of success but finally manufactures were reticent to “that technology could be transfered to vacuum cleaners and be patented”, so probably the one thing which could not be imitated by competitors. To avoid it, it’s ceaselessly necessary to innovate and to be one step ahead on the competitors of the market.

The collaboration with Issey Miyake could leak so possible but difficult to combine design and quality as well.

3) Which of Dyson’s distinctive capabilities may, over time, become threshold capabilities?

Some capabilities could become threshold capabilities as :

The offshoring but by using the strengths of the country at the level of the workforce giving a diversity of workforce

But also all the innovative products allowing to keep a company ceaselessly in the research and development

And finally in the price allowing to put price adapted according to the country and the labor’s cost.

4) Bearing in mind your answers to questions 1 and 2, how crucial is Sir James Dyson to the future of the company? What might be the effect of his
completely leaving or selling the company?

James Dyson begins to be criticize by his politic of offshoring and he knows that he takes big risks but he needs to take his risks to pay much less expensive the production but he wants we keep a good image of him, his company and its brand.


Sell it…

Image would change ( report to the image

The company could disappear

and sales)
Others companies could be the leader or buy Dyson for example China’s manufacture could become
independent and develop similar products
The structure could change

But the structure and the company could to stay like that and never change by keeping the same values and what Dyson brought. For that, maybe keeping and work on the Dyson’s image would be important.

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