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Bright Light Innovations SWOT Analysis

A group of professional members of Colorado State University excited about developing and marketing the product The Starlight Stove consumes 50 to 70 percent less fuel than regular stoves The stove generates electricity from a thermoelectric generator. Competitors do not offer the same features as the Starlight Stove. Increase household income because Starlight Stoves allows families to focus more on earning more money rather than collecting fuel or wood to generate electricity The Starlight Stove costs less than the competition Weaknesses The university is a non-profit organization, making it harder to find funding Working adults in Nepal make between $1 and $3 per day Less than half of the Nepalese population can read Marketing campaign needs to be adjusted based…