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Innovation Essay Topics & Paper Examples

What Serves the Customer Best

Introduction The case study is about the issues regarding the Scotch Whiskey firm, Glenmeadie. The Whiskey market is generally targeted at middle-aged consumers with a disposable income, as whiskey is considered as luxury product. The key issue in this case study lies upon which part Glenmeadie should invest more in product innovations or the front-end of its business. Glenmeadie is an accomplished Scotch Whiskey Company that proved its superior quality in the International Wine and Spirits Competition by winning four gold medals. The company’s Tastemakers programme which assists to improve interactions with customers and the Glenmeadie’s marketing performance had expressed in ‘Corporate Events’ magazine; which has proven that the company’s marketing is getting some recognition. For instance, the Glenmeadie made…

3m Case: Business Strategies over Its History

1. Describe the organizational structures and devices 3M uses to encourage entrepreneurial activity. Why do they work? 3M heavily based its business on innovation and while doing this it always supported its employees in terms of being innovative. 3M also always followed the alternative ways in order to increase their profit and market share, and they found that one of the best ways is through organizational innovation. Therefore, in order to improve their business 3M developed 6 different strategies over its history. These strategies helped 3M to promote entrepreneurship and increase customer satisfaction within the market. First strategy of 3M’s was getting close to customers and understanding their needs.3M started their businesses by selling sandpaper and the only way they…

Case Studies Questions

1 How do information technologies contribute to the business success of the companies depicted in the case? Provide an example from each company explaining how the technology implemented led to improved performance. IT digunakan dalam hal Bussiness Intelegence. Dalam perusahaan eCourier, mereka mempergunakannya untuk membaca tentang kepuasan pelanggan. Bahkan sampai digunakan untuk semacam peramalan. Contoh, apabila suatu pelanggan biasa mengirimkan barang antara jam 9-10 pagi, apabila melebihi dari jam tersebut, maka akan perusahaan akan dikirimi peringatan. 2 In the case of law firm Bryan Cave discussed above, the use of BI technology to improve the availability, access, and presentation of existing information allowed them to provide tailored and innovative services to their customers. What other professions could benefit from a…

The Individual

Art is often used to point out flaws in society and what effect those flaws will have if they go unchecked. Two such works are Ayn Rand’s novella Anthem and Michael Bay’s science fiction film The Island .Although these two works have varying settings, plot-lines, and styles, they both serve to develop the same point. Anthem and The Island both use the dystopian genre to stress the importance of the individual. The value of the individual is squandered by the antagonist authority figures in both Anthem and The Island. By showing the disastrous results of doing as such, they demonstrate how important it is to promote the individual. For example, in Anthem, the government discourages individual thoughts, which are often…

L. E. Fouraker & J. M. Stopford – Organizational Structure and the Multinational Strategy

Organizations constitute an important part of society. Parsons (1960) said that with organizations it is possible to “get things done”, and “achieve goals beyond the reach of the individual”. However, organizations may face continuous structural change, as A. D. Chandler’s “Strategy and Structure” (1966) suggest. Lawrence E. Fouraker, a Business Administration lecturer, and John M. Stopford, a research associate at the Harvard Graduate School of Business Administration analyze this work in their paper titled “Organizational Structure and the Multinational Strategy”. The following is a brief synopsis of the same. To begin with, a historical outline is given of how company resources were acquired and used. According to Chandler, there was an “initial expansion and accumulation of resources” (qtd. in Fouraker…

Science and Technology

Yan Wang (Corresponding author) School of Economics and Management, Changchun University of Science and Technology 7989 Weixing Road, Changchun 130022, China Tel: 86-431-8521-7930 Abstract At present, the world economy is shifting to the model of knowledge-based economy, knowledge and technology to economic growth has greatly exceeded the sum of the contribution of capital, labor and natural resources and become the most important economic factors, economic growth rely on scientific and technological progress than before, scientific and technological innovation is more important than ever before, it is becoming the main causes and the most direct driving force of a region or country’s economic growth and development. This paper starts from the meaning of regional scientific and technological innovative competence; analyze the…

Stimulating Innovation

In this paper the author will discuss the techniques for stimulating innovation. A discussion will then take place that will describe how the organization that the author works for stimulates innovation. An evaluation of the effectiveness of the techniques employed will ensue and ways improve the process of stimulating innovation will be discussed. There are many ways to stimulate innovation in the workplace. In order to detail the process of stimulating innovation in the workplace it would be most appropriate to begin with a definition of innovation. Innovation is the process of taking a creative idea and turning it into a useful product, service, or method of operation. (Robbins, Decenzo, & Coulter, 2011, p. 205) Businesses have come to realize…

Market fragmentation

Because the PLC (product life cycle) focuses on what is happening to particular product or brand rather than on what is happening to the overall market, it yields a product-oriented picture rather than a market-oriented picture. Firms need to visualize a market’s evolutionary path as it is affected by new needs, competitors, technology, channels, and other developments. In the course of a product’s or brand’s existence, its positioning must change to keep pace with market developments. Consider the case of Lego. LEGO Group. Lego Group, the Danish toy company, enjoyed a 72 percent global market share of the construction toy market; but children were spending more of their spare time with video games, computers, and television and less time with…

Architectural Innovation

This paper demonstrates that the traditional categorization of innovation as either incremental or radical is incomplete and potentially misleading and does not account for the sometimes disastrous effects on industry incumbents of seemingly minor improvements in technological products. We examine such innovations more closely and, distinguishing between the components of a product and the ways they are integrated into the system that is the product “architecture,” define them as innovations that change the architecture of a product without changing its components. We show that architectural innovations destroy the usefulness of the architectural knowledge of established firms, and that since architectural knowledge tends to become embedded in the structure and information-processing procedures of established organizations, this destruction is difficult for firms…

Innovation Definition

Innovation is about “bringing ideas into life. Innovation is linked to performance and growth through improvements in efficiency, productivity, quality, competitive positioning and market share. Innovation takes place at different levels from modest improvements on an existing product or process to dramatic and even historically significant breakthroughs in how we relate to the world. In all cases, the capacity to innovate will be a function of our commitments, what we want to accomplish and our relationship with the circumstances we perceive we are in. If we are resisting or coping, we see no innovation and whatever change we generate will be as a reaction to the circumstances and part of the process by which those circumstances persist. When we are…

Competitive Strategy and Competitive Advantages

1- Innovation is important because it allows differentiation from competitors, manufacturing is easier and more flexible, the bar for competition is raised, and there is greater market segmentation. 2- Some advantages of technological innovation are: a wider range of products and services can be delivered to people, GDP has increased, people can communicate in every part of the world, the production of food has become more efficient, and it has yield medical treatments to improve medical conditions. The quality of life has improved. It has created new knowledge to solve practical problems. Disadvantages include: harmful pollution to surrounding communities, erosion from fishing and agricultural technologies, elimination of natural habitats, genetic modification, and antibiotic resistant strains of bacteria. 3- Many innovations…

Marketing Orientation Sample

Marketing orientation is a concept of an organization which underlines that the company`s success is mainly based on customers` satisfaction. The stress here is put on valuing consumers` needs and wants first of all. “A marketing oriented firm (also called the marketing concept, or consumer focus, or customer focus) is one that allows the wants and needs of customers and potential customers to drive all the firm’s strategic decisions. The firm’s corporate culture is systematically committed to creating customer value. The rationale is that the more a company understands and meets the real needs of its consumers, the more likely it is to have happy customers who come back for more, and tell their friends” (wikipedia). Marketing orientation concept evolved…

Proctor and Gamble

Procter & Gamble (P&G) has a lengthy history of providing a value-driven, ethical workplace culture. Product globalization created threatening issues to their success during the early 1990s. It was determined by company leadership in the mid-90s, that it was necessary to change the workplace product development model in order to remain highly competitive in the global economy. P&G had a reputation of fair treatment of employees, including being one of the first companies to introduce profit sharing, employee stock ownership, and proactive employee retention and preferred internal promotions. Also, the company was respected for being innovative in product research and development by utilizing the latest technologies and focusing on the consumer. However, the business was structured by brands and the…

Invention: The Hot Air Balloon

The Hot Air Balloon is the oldest successful flight technology that held people. This invention is in a class of aircraft known as: Balloon Aircraft. Pre-modern & Unmanned hot air balloons were very popular in Chinese history. It was used in the Three Kingdoms era (220–280 AD). In this time frame these pre-modern balloons were used as airborne lanterns for military signaling. These lanterns are known as Kongming lanterns. The concept of the first manned balloon was birthed from two brothers, Joseph and Etienne Montgolfier. The two brothers came from a family of paper-makers in Annonay, France. These Frenchmen tried to capture smoke from their fireplace in a paper bag, and as a result it rose. When the smoke cooled…

Theoretical Framework

A theoretical framework is defined in this study as the structure of concepts which exists in the literature, a ready-made map for the study (Liehr & Smith, 2001); it provides the structure for examining a problem and serves as a guide to examine relationships between variables (Ingelse, 1997). Theoretical frameworks are important in exploratory studies, where the researcher does not know much about what is going on, and is trying to learn more. As Borgatti (1998) suggested: There are two reasons why theoretical frameworks are important here. First, no matter how little you think you know about a topic, and how unbiased you think you are, it is impossible for a human being not to have preconceived notions, even if…

Innovation: What is innovation strategy

According to Dictionary. com innovation strategy is a plan made by an organization to encourage advancement in technology or services, usually by investing in research and development activities. An organizations innovation strategy must align with its mission and vision statements, along with aligning with the organizations statements it must also align with outside sources strategies like suppliers and manufacturing. If the process and products strategy do not align this could quickly drive up cost and risk for the organization. There are three pillars of innovation strategy (1) research and development ideation, (2) Life cycles and product innovation strategy, (3) information/idea transference and customer feedback, using these an organization can focus on to help ensure that it is successful. Innovation: Why…

Osborne-Parnes Model

The Osborn-Parnes Model is a method that helps people come up with cutting edge ideas and then to take action on those ideas. “There are many economic and technical forces that are driving an organization to be innovative” (Hughes, 2003). Encouraging innovation that solves problems is what Alex Osborn and Sidney Parnes have identified and broken down into three stages. The first stage is to Explore the Challenge. This can be a goal or an objective that opens the door to determine a need for innovation. In the exploration process, there is a step of fact finding to gather data. By putting all of the cards on the table to determine who is involved, what resources are involved, when, where,…

Innovation in Hospitality

Innovation is seen as difficult in many countries around the world, innovation strategies are not inclusive to all countries but vary in each country. To minimise the situation within these countries many firms in particular small business see innovation as a high financial commitment that may also be very risky to the business operations. The reason for this tendency is due to the limited hospitality innovation studies needed as a foundation to support management’s perception of the theory. The availability of studies has the ability to encourage innovation that may not be detrimental to finances depending on the level of innovation selected. However innovation brings many other barriers and challenges that hinder the successful implementation of innovation: unqualified employees, knowledge,…

Modern Technology

Since we are living in Informational century, there a lot of technological innovations were invented in order to make easier global connections. One of the most vital innovations is internet which was invented in twentieth century and developed in current century. It is very bizarre and incredible innovation because of its several beneficial and advantageous sides. First and foremost, internet is an important tool to make connections with all sides of the Earth. There are a lot of facilities to help us to make links to each other. One of them is email which makes opportunity for us to send and receive letters from our friends or colleagues in a few times. For instance, some one works in a big…

Principal Agent Theory

There are many settings in which one economic actor (the principal) delegates authority and/or responsibilities to an agent to act on his behalf. The primary reason for doing so is that the agent has an advantage in terms of expertise or information. This informational advantage, or information asymmetry, poses a problem for the principal—how can the principal be sure that the agent has in fact acted in her best interests? Can a contract be written defining incentives in such a way that the principal can be assured that the agent is taking just the action that she would take, had she the information available to the agent? Solving this problem is a matter of some concern for patients dealing with…

Digital Convergence

Suppose that you decide to launch a research project in response to this call for papers. Write a research paper that explores the relationship between digital systems and emergent competition. Describe, in detail, the relevant research problem your paper would study, the current state of knowledge in that area, the research methodology to be used, and the expected research findings and their significance. Digital Convergence: Can it deliver Competitive Advantage in Large Scale Organizations? – An Empirical Examination Introduction Digital convergence (DC) is the proliferation of information in digitized form (bits) and the efficient flow of information in the digital network. Digital convergence is the various ways in which digitized data are processed and transferred [62]. The Knowledge economy is…

Monsanto: Market Opportunity

Case Summary: Monsanto Co. is an innovative biotechnology company that is currently the world’s largest seed company. Since its inception in 1901, Monsanto has continually reinvented itself to realize growth opportunities in a wide spectrum of marketing environments. In 1981, a shift in strategic focus towards biotechnology has propelled the company to $11.7 billion in annual sales with over 20,000 people in 160 countries. As the world faces a growing population and declining natural resources, Monsanto’s technological innovations with genetically modified seeds have increased crop yields around the world. Although the company has enjoyed significant growth in recent years, concerns over the safety and environmental impact of its product continually present a challenge to long-term success. Key Marketing Issues: Market…

Portugal Telecom Case

Portugal Telecom (PT) is a global telecommunications operator with a portfolio covering all segments of the market, personal, residential, SOHO / SME, corporate and wholesale and all technological solutions, fixed, mobile, multimedia, data and corporate. With 74 million customers, PT has a diversified portfolio of assets in 14 countries, including Portugal, Brazil and high growth international markets, including the subSaharan Africa. The company has 33,000 employees of which 11,000 are in Portugal. In March 2009, PT launched the ‘Open’ project with the aim of ‘industrialising’ the innovation process, to accelerate the roll out of novel services, and create the right conditions to leverage the power of creativity of its employees, according to Rogério Canhoto, Group Manager for Innovation. The process…

Tactus Tackles Fund-Raising

Read the case “Tactus Tackles Fund-Raising” at the end of Chapter 8 and answer the questions that follow: 1. Craig Ciesla and Micah Yairi eventually turned to friends and family for funding. Should they have done that first? What are the risks with raising money from such individuals? Many us have heard don’t borrow money from family or go into business with friends. In the case of Tactus fund-raising, they faced many financial obstacles in raising their capital. Craig and Micah did the right thing by not obtaining funds from friends and family at first. One of the major reasons new startup companies fail is because they undercapitalize. A startup company must have enough capital to get establish and stay…

Innovation at the International Foods

Josh Novak who owns a small company called Glow Foods, have been selected to be apart of International Foods Group (IFG) team. IFG Tower was Chicago landmark and part of the company’s logo that appeared at every type of food that existed such as cereal box, breakfast meals, snack foods, etc. There are a lot of differences between Glow Foods, and IFG. In addition, John Ahern (CIO) would like to add more customers to IFG, merging the two Glow Foods and IFG. The goal is to attract the youth and young adult markets in IT. Josh was called to meet up with John Ahern and Tonya (manager of IT marketing) to talk. They started to talk about baseball teams, and…

Open Innovation

In light of the trend towards open innovation, inter-organizational technology transfer by means of alliances and licensing has become a key component of the open innovation processes. In this assignment we will discuss how open innovation can be the key of success and open up different opportunities, describe innovation in terms of what managerial consequences it can have on a company and try to find out what can be the driving forces of innovation in a company. The company We have chosen W. L. Gore & Associates, Inc. as an example of an innovative company. Gore does research in use of its advanced technology in four main areas: electronics, industrial, medical and fabrics. The company is American, founded in 1958…

Kudler Fine Foods Innovations

We wish to identify the internal and external drivers of innovation for Kudler Fine Foods. We also wish to describe how innovation design and creative thinking might benefit the Kudler Fin foods in terms of meeting the organizational objectives Kudler Fine Foods is a special experience everyone should have. Kudler Fine Foods is an upscale specialty store. Their Mission statement says that our selections with the experienced, helpful, and knowledgeable staff merge to offer each customer a delightful and pleasing shopping experience. Kudler Fine Foods has to be continually innovative in order to differentiate themselves from other stores. They are known for their very extensive domestic and imported wine list along with other spirits, home baked breads in the old…

Invention, Innovation, and Progress

Innovation and invention, as has been popularly claimed, is the most powerful driving force in human history. In fact, almost all significant changes and shifts of paradigm of the entire human race have come directly from the development, use, and continuous application of technology. Today, advances in medicine, computer science, mathematics, physics, and almost any other discipline significantly affects the way the world works and operates. These inventions, in turn, are developed further by scientists in order to be more useful in practical application and not only in theory. One could not stress in a few paragraphs how important inventions have been over the past 5000 years of the human race and have allowed us to develop as a modern…

Strategy Innovation

“Strategy innovation is the capacity to re-conceive the existing industry model in ways that create new value for customers, wrong-foot competitors, and produce new wealth for all stakeholders. ” (Hamel, 1998) This quote is used by Schoenberg to highlight the importance he places on strategy innovation, and the main two drivers of strategic innovation he cites: industry factors and firm factors. However, although there is wide ranging agreement with this view, there are also several dissenting voices amongst the academic community, who often view other factors, and drivers, as being more important to the success of a firm. One key area where factors outside the firm and industry have a great impact is in the social and environmental pressures facing…

Groupon – Daily Deal Aggregator Business Model

Objectives 1. Choosing a company with an Innovative Business Model Groupon Groupon is a deal-of-the day website that features discounted gift certificates usable at local or national companies. It is based on the daily deal aggregator business model. Groupon was launched in November 2008, and the first market for Groupon was Chicago, followed soon thereafter by Boston, New York City, and Toronto. By October 2010, Groupon served more than 150 markets in North America and 100 markets in Europe, Asia and South America and had 35 million registered users. In addition to generation of revenues, offering daily deals on Groupon has proved to be beneficial for various businesses. Start-ups have gained market share by offering lucrative deals for customers on…