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Ingvar Kamprad Essay Topics & Paper Examples

Case Analysis: Ingvar Kamprad and IKEA

Our group will illustrate IKEA’s general development in chronological order. We analyze its’ different strategy in corresponding stage, and look into IKEA’s future development. Part 1:IKEA’s initial development 1. Sources of IKEA’s successful entry in Sweden: Ingvar Kamprad saw a great opportunity when the furniture prices increased 41% faster than household goods between 1935 and 1946, and started selling low price, good quality and simpler design furniture primarily to the younger generation of customers who wanted to buy furniture for their first apartment. The tradition in Sweden was to sell expensive, long lasting (family heirloom) furniture, which after the war was too expensive for people. Instead of locating small stores in the central –more expensive part- of the city, he…

Ikea: Scandinavian Style

IKEA: Scandinavian Style IKEA is a Dutch company, which has branches in several countries around the world, selling flat-box storage of furnitures, accessories, bathroom and kitchen products and other goods. “As of January 2008, the company is the world’s largest furniture retailer. ”[i] IKEA is the pioneer in designing and selling ready-to-assemble furniture, and it is founded in 1943 by Ingvar Kamprad at the age of 17. “In addition, the firm is known for its attention to cost control, operational details, and continuous product development, corporate attributes that allowed IKEA to lower its prices by an average of two to three percent over the decade to 2010 during a period of global expansion.”[ii] In some customers’ mind, IKEA is not…