Culture literal meaning is what how you cultivate or build oneself. Cult or build in multi-directionally i.e in ethically socially even in all aspects of that lead human development. Every culture is enriched with some good and bad features.
Indian culture is rich and diverse and as a result unique in its very own way. Our manners, way of communicating with one another, etc are one of the important components of our culture. Even though we have accepted modern means of living, improved our lifestyle, our values and beliefs still remain unchanged. A person can change his way of clothing, way of eating and living but the rich values in a person always remains unchanged because they are deeply rooted within our hearts, mind, body and soul which we receive from our culture.
Western culture can also be referred to as advanced culture; this is because its ideas and values promote the development and sustainment of advanced civilization. Western culture has had quite an influence in india but it has its pros & cons too. There are many good things in the western culture which we have adopted. But why do we see only the negatives? Even the Indian culture has influence the western world. the globe is shrinking & we are all getting closer to each other in many ways. so its very natural for us to adopt their ways & for them to adopt ours
Western culture has affected almost every dimension of society. The core religious traditions are still the same but the life style differences can be found because of western culture. Hence we can say that western media has not affected the core traditions of indian society but has changed life style and apparent characteristics of the society.
Conclusion: How there is head and tail for a coin there is both positive and negative impact of western culture and Indian Culture. I think both cultures are unique in their own way and equally good. Western culture and Indian culture both have good qualities and bad qualities. We should not think of which culture is better but should take the good qualities of both cultures and put it into use in our life attribution.