1.Satellite TV (Cable TV) channels started its journey in Bangladesh at 1992. Before that, BTV was the dominant medium for about 28 years and had the monopoly power.
2.But since the birth of the satellite channels in our country, it had a detrimental effect on the society. Gradually the Bangladeshi people are losing their Bengali norms and traditions and getting used to the foreign lifestyles.
3.The aim of today’s presentation is to orient the class about the mass eff of satellite TV channels on our culture and how we can overcome this prob.
4.For better understanding and easy assimilation I will discuss the lesson in fol pts:
b.What is Culture?
c.Major influences of satellite TV on the cultural area of Bangladesh
d.Some Statistical Data
g.Negative impacts of satellite TV
i.Remedies and Measures that can be taken
What Is Culture?
5. Every particular society has its own beliefs, ways of life, art etc. This belief, customs and tradition of a society they fol is known as culture. Bangladesh has its own culture and traditions also. The culture of Bangladesh is composite and over the centuries has assimilated influences of Hinduism, Jainism, Buddhism, Islam, and Christianity. It is manifested in various forms, including music, dance, and drama, art and craft, folklore and folktale, languages and literature, philosophy and religion, festivals and celebrations, as well as in a distinct cuisine and culinary tradition.
Major influences of satellite TV on the cultural area of Bangladesh
6.The influence of technological advment is changing the present world very rapidly. Changes are taking place in all spheres of life and ultimately changing the social and cultural belief systems. Satellite TV, being one of the brainchild of this technological development, is having a definite eff on the social and cultural area of Bangladesh.
7.Labib(2001) suggests an evidence showing the influence on the women and girls in fds such as fashion and clo and fast food consumption. For Bangladesh, the significant cultural shift arises due to impact of regional channels of Satellite TV, particularly Indian channels like ZeeTV, MTV, Star Plus, Sony TV are influencing the cultural sphere of Bangladesh. Through watching these, cultural ties and values are getting threatened, specifically materials that favour divorce as a means to solve family problems or programming that includes obscenity, nudity, arousal of sexual instincts, or pre-marital sexual relations are completely destroying the cultural beliefs and values of Bangladesh.
8.Indian movie world Bollywood has a curse on the culture of Bangladesh. Renowned Bangladeshi auth and columnist Muhammad Zafor Iqbal said in his column – “Upto some years ago I could boast never having seen a hindi movie, but now I cannot. I have to travel by bus from Sylhet to Dhaka, and they show these movies where you are a captive audience.” This clearly indicates about the current picture of how Bangladeshi people are obsessed to the Indian culture, and to what extent these foreign elements has occupied our brains.
Some Statistical Data
9.A research was carried out on 40 persons in Ctg based on probability sampling on 2011 to understand the influence of satellite TV on cultural changes.
10.Most of the people think cable TV is the prime reason for the exposure to foreign culture as it is the most aval and easy means. Other means aval are internet, newspapers, magazines, social awareness, general increase in the lvl of edn. But they are not considered here.
The results of the svy on preference of cable TV channels by the consumers are showed in graphical form as follows:
Fig: Preference of Cable Tv Channels among 40 Responders
11.From the above bar diagram, we can see that out of 40 persons, the most viewed TV channel is Star Plus, fol by Sony TV and then HBO. All of them are foreign TV channels with no room for our own broadcasting channels.
12.Over the last 10-12 years, due to this easy exposure, there is a significant change in the dimensions of culture. Research also shows that consumers preference towards some of the aspects like fashion awareness, quality preference have increased. On the other hand, bargaining habit, attraction towards traditional songs, reading habit etc has decreased
whereas in some aspects there is no change.
13.Svy carr out on other parameters also showed that the changes in the dimensions which most people think that satellite TV has strong influence upon are increase in the fashion awareness, brand preference, following foreign customs, fast food consumption, interest in foreign music/movie, and for the decrease in the social bondage and good personality traits.
14.There is moderate influence upon increase in quality preference, gender balance, and knowledge based society, and decrease in the interest in Bangla movies/music.
15.There is less influence on eating out, children’s participation in decision making, and for the decrease in religious bindings.
16.A general pattern is observed in the result. People of middle/lower middle cl are affected the most rather than upper cl people possly due to their more exposure to other media/latest technology and greater awareness about changing society.
Negative Impact Of Satellite
17.Some consumers were asked about the negative impacts of satellite TV on our culture. The respondents were all almost on a common footing and admit that it certainly has some negative impacts like tendency of wearing indecent/short dresses especially by the ladies and the disturbance of study for the children. They also think there is an increase in the social crime and sexual violence. Some think that it has some influence on the attraction towards smoking/drugs by the young people.
18.The results of the study shows that over the last 8-10 years, there is clearly a change in our traditional culture and this change is likely to continue. Though all of this change is not due to the effects of satellite TV, this is playing one of the major roles as maximum exposure to the foreign culture is due to this media.
Remedies and Measures that can be taken
19.Business in today’s market is very competitive. To operate profitably in any business, the focus must be customer oriented. Like any other business, cable TV should also provide the customers with the channels they like most and improve the quality of sound and picture. People who provide the cable broadcast have a great resp towards today’s world. Therefore, corrected effort should be made to sensitize the producers and broadcasters for improving the quality of whatever prog they produce.
20.At the same time local channels should be strengthened and should have a better content. This channels should produce and broadcast quality programs that could help to promote Bangladeshi values and traditions and improve the image of Bangladesh at an international level.
21. Effect of Satellite Television on the Culture of Bangladesh: The Viewers Perception by Robaka Shamsher & Mohhammad Nayeem Abdullah. European Journal of Business and Management, ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol 4, No.9, 2012