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Ice Cream Time Essay

Thesis: This Breyers Blasts advertisement is effective towards families who eat ice cream together, the advertisement has a very eye catching image, encourages families too try the blasts ice cream, and emphasizes that eating Breyers Blasts will bring families closer together. I. The Breyers Blasts advertisement has a very eye catching image that engages the reader to look further into it. A. The reader’s eyes are drawn straight to the scoop of ice cream exploding with Cookies. B.

The advertisement shows that Breyers has many different flavors of ice cream. II. The Breyers Blasts advertisement effectively encourages families to try the Breyers Blasts ice cream. A. The text points out that it is exploding with your family’s favorite cookies and candies. B. As soon as the reader looks at the advertisement they know who makes the ice cream. III. The context of the Breyers Blasts advertisement is effective by having the ability to emphasize that eating Breyers Blasts this will bring the readers family closer together.

A. Tells the reader that this is a family ice cream and everyone in the family can have their own flavor. B. Southern living is a magazine that would be read by someone most likely in a family, and this is the best ice cream for a family to share time with each other. Jimmy O’Grady Mrs. Jensen English 101-014 30 November 2012 Ice Cream Time Every family needs time to just sit have time with each other. If someone reading Southern Living magazine and saw the advertisement that Breyers ice cream about their new Breyers Blasts ice cream.

This Breyers Blasts advertisement is effective towards families who eat ice cream together, the advertisement has a very eye catching image, encourages families too try the blasts ice cream, and emphasizes that eating Breyers Blasts will bring families closer together. The Breyers Blasts advertisement has a very eye catching image that engages the reader to look further into it. At first glance the reader is drawn to the very large scoop of ice cream exploding with Oreo cookies. In the exploding scoop of ice cream there is about as much cookie exploding, as there is ice cream.

That image is showing the viewer that they are really going to get a serious blast of cookie or candy in the ice cream. Elizabeth Roman writer of Scoopful of Ice Cream: Breyers Blasts! Oreo Cookies and Cream Chocolate review said, “The true delights in this treat are the giant chunks of Oreo cookies that are found in every bite. ” Mrs. Roman is agreeing with the point that there is almost more cookie than ice cream. The solid blue background that makes the white ice cream standout, and really jump off the page.

With the cookies exploding out of the scoop of ice cream there is many different sizes of the cookies. The advertisement shows that Breyers has many different flavors of ice cream. At the very bottom of the advertisement Breyers has placed pictures of all the different flavors so the reader knows that it is just not Oreo blasts. The Breyers Blasts advertisement effectively encourages families to try the Breyers Blasts ice cream. The only text that is on this advertisement is a sentence stating that the ice cream is, “Exploding with your family’s favorite cookies and candies.

” This sentence is explaining what makes this ice cream different. Without this sentence in this advertisement the viewer would have to work harder to figure out what is really going on in the image. At first glance of the advertisement if the viewer did not know what they were looking at the sentence lets the viewer know that it is ice cream with cookies and candies in it. As soon as the reader looks at the advertisement they see who makes the ice cream. Breyers does a great job of putting their logo somewhere that the view will have to see by just scanning the advertisement.

The sentence and logo have a good font size, whereas are not overly big but stand out just enough to attract the viewer’s attention. The context of the Breyers Blasts advertisement is effective by having the ability to emphasize that eating Breyers Blasts this will bring the readers family closer together. This advertisement not only tells the family that everyone can have their flavor of choice, but in a way it is saying it will bring your family together. On Breyers website it says, “Now that your favorite cookie and candy brands are blasted into every yummy scoop, it’s easy to bring your family together!

” That is what Breyers made this ice cream for, to bring families together. The Breyers Blasts advertisement was published in Southern Living magazine. Southern Living magazine was published to project the culture of the south, according to the magazines Website about us section. The majority of the people reading this magazine are who are married with children. When the readers come across this advertisement saying that Breyers Blasts can bring their family closer, they think about buying it.

All Breyers needs to do is put the thought of their product into the readers head, so the next trip to the grocery store they end up buying it. The Breyers Blasts visual is very effective. The advertisement has every aspect that an effective visual needs. Breyers understands that their advertisements need to connect with the reader emotionally in a positive manner to be effective. Breyers has the just the right amount of composition, text, and context to have an effective visual. Breyers does just that, by connecting eating Breyers Blasts and connecting a family.

Breyers Blasts visual encourages families to eat it, says that the ice cream will bring families closer together, and the image makes the reader want to continue to read about there product. Works Cited Roman, Elizabeth. “Massachusetts. ” Masslive. com. The Republican, 26 July 2012. Web. 29 Nov. 2012. <http://www. masslive. com/entertainment/index. ssf/2012/07/scoopful_of_ice_cream_breyers. htm “About Us. ” Southern Living. Lifestyle Group, 2012. Web. 29 Nov. 2012. <http://www. southernliving. com/about-us/>. “Breyers Blasts! ” Breyers. Unilever Ice Cream, 2012. Web. 29 Nov. 2012. <http://www. breyers. com/product/category/113541/blasts>.


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