Haven't found the Essay You Want?
GET YOUR CUSTOM ESSAY SAMPLE
For Only $12.90/page

Ice cream Essay Topics & Paper Examples

Haagen Dazs

The following report is around Haagen-Dazs. The report combines researched information from various sources to discuss the macro environmental forces impacting the company’s environment, market segmentation variables, the different levels of competition, profile market segment, positioning and target market. Haagen-Dazs ice cream as the world’s leading forest brand, and the name gives peoples the concept of super premium ice cream valued at premium prices, this is the reason we choose the product. Our main aim is learn Haagen-Dazs’ market strategies, how they segment and position the market. This report use secondary research. In this report, Haagen-Dazs is seem as five macro environmental forces impacting the company’s environment, they are political, Legal, sociocultural, economic and technological. The marketers of Haagen-Dazs have…

International Trade and Free Ice Cream

Dino Conti has been growing rapidly in recent years, but now its growth is slowing down. A recent fall in profits has disappointed the management. So, the owner wants to company to become more international. Objectives To solve our current problems and enable Dino Conti to become a competitive international business, we propose an investment of $3 million. Option and benefits Export to China and Russia is necessary because we need to new market to become more international. China and Russia has great sales potential Offer free ice cream to all consumers one day a year is needed to increase awareness of our brand. At the time, our company is unnamed brand for China and Russia. So, our company will…

Leadership: Ice Cream Division

This document focuses on the Chattanooga Ice Cream Division case study developed by Carl Sloane. Leadership opportunities and action are defined based on the characters in the case study. Dysfunction is evaluated both from a team aspect and from the leadership role. Specific development activities are identified to help the individuals develop emotional intelligence. Finally, recommendations will be made to guide the team forward. Background Chattanooga Ice Cream is a division of Chattanooga Food Corporation which is a family-controlled business founded in 1936 (Sloane, 1997). The ice cream division is one of the largest regional maufacturers of ice cream in the United States. The company’s primary focus is mid-priced basic ice cream products. The ice cream division has been experiencing…

Ben and Jerry Corporate Culture

Ben and Jerry’s corporate culture is one that focuses on the environment, its products, and people. The corporate culture of “Doing Good by Doing Good” and “Peace, Love and Ice cream” establish the guideposts for how employees behave in the business. Ben and Jerry’s hold a deep respect for people both inside and outside the company. Ben believes that “Businesses have a responsibility to give back to the community,” while Jerry believes that “If it’s not fun, why do it? ” Both Ben and Jerry have had a profound effect on establishing the values of the company. Ben and Jerry’s philosophy of having fun has permeated the corporate culture and the ice cream flavors that are being sold in the…

Swot B&B Ice Cream

SWOT analysis is a very useful technique for understanding internal and external environment of the business based on its strengths, weaknesses, opportunities and threats. SWOT analysis on Ben and Jerry’s, we can see the secrets of its success and what are areas for growth. Strengths: 1. Ben and Jerry’s has a well-funded and large-scale parent company. 2. Ben and Jerry’s has a good reputation of the high-quality products. 3. Ben and Jerry’s has the various and innovative products. 4. Ben and Jerry’s is a powerful brand with the high market share. 5. Ben and Jerry’s has a well-known social responsibility and environmentalism. 6. Ben and Jerry’s ensures employee satisfaction. Weaknesses: 1. Less media advertisement investment. 2. Life cycle of single…

How to make ice cream

There is always room for dessert and when it comes to sweets the first thing that pops into mind would be none other than ice cream. Chocolate, strawberry, vanilla, pistachio, the flavor goes on and on. Children and grown ups alike all scream for ice cream. The origin of this American dessert can be traced back from the 4th century B. C. When the Emperor Nero of the Roman Empire wanted to have a combination of ice and fruit toppings brought over from the mountains. In the same way, Shang China’s King Tang developed a special way of making ice combined with milk. Over the course of time, this dessert became popular until such time it was served in the…

My Endless Vacation

“My Never Ending Vacation” Many childhood experiences may leave lifelong impressions on people. I would define my childhood as a never ending vacation. It was more than just a learning experience, but instead the time when my greatest memories were created with the people I would never forget. There are many places associated with my childhood memories, but for me, Tobago has definitely presented itself as my favorite place through out the years. As a child, I loved the thrill of packing our suitcases and going on an adventure to my favorite place, Tobago. The excitement began as we left our house in Palmiste, and began our drive to the airport. Once we arrived at the airport and boarded the…