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This essay describes about the Incredible India which is an eco-tourism business in India. It basically focuses upon to identify the sustainable policies which they use to make the tourists destination more sustainable. It even describes the policy they use such as Bio-logical-diversity, resource efficiency and environment purity. After describing each and every policy it states about the effectiveness of the policy and how does it help to reduce the negative impact on the environment. As it has been mentioned below such as under Bio-logical diversity it includes working with national parks and protected areas, and working with private parks and reserves.

Under resource efficiency it includes Minimizing the water consumption by the tourism sector, Minimizing the consumption of energy, Promoting a reduce, recycle, and reuse mentality. Under the section of environmental purity it includes Promoting the use of more sustainable transport, Limitations over the use of harmful chemicals, minimizing the wastage and disposes it carefully, influencing the development of new tourism facility. After that for additional information it has also stated the government policies.

To start up with let’s focus on the eco-tourism. The word eco-tourism came from a marketing agency who was actually promoting Costa Rica as a rain forest destination after that it was seen as an exact market for the WTO (World Tourism organization). Eco-tourism is more than a catch phrase for nature loving and recreation. Eco-tourism is mainly for sustaining the world’s natural and cultural environment. So it actually accommodates and entertains the visitors in such a way which has a minimum impact on the native cultures in the location they are operating in. Saving the natural luxuries and forest life from getting destructed is called as eco-tourism (Incredible India, n.d.).

There is no specific definition for the eco-tourism; the World Tourism Organization defines eco-touris as “Tourism which involves visiting to the natural areas which are undisturbed, with a specific objective of studying, enjoying and admiring the natural beauty and the wild animals and plants, and any other cultural aspects found in these areas is known as Eco-tourism” (Piedrablanca, 2007). The Eco-tourism business which has been chosen is Incredible India. Before identifying their sustainable policies let’s focus more about Incredible India. The ministry

of tourism is the agency is the formulation of all the national policies and various programmes and for the co-ordination of other activities for the central government. The ministry is headed by the union minister and controlled by the minister of state of tourism (Incredible India, n.d.).

Here are some of the major sustainable policies.

1) Bio-logical Diversity:
This policy states regarding the support to the natural areas, and wild-life and minimize damage to them. This is an area where most of the negative and positive impacts can be felt. The environments which actually attract the tourists are destructed, so due to that this policy actually helps to protect the bio-diversity. Such as working with private parks and reserves, this includes that the private parks do have the high level of conservation, and makes sure that the private parks do not draw off the resources, which includes tourism income. After discussing about the bio-logical diversity let’s bit focus upon its effectiveness. a) Working with national parks and other protected areas: It actually gives the opportunity to strengthen the protection to avoid the negative impacts on the tourism, and focus upon the sustainaible tourism that would increase the visitor awareness and support for conservation. This important policy issues include: Arranging up the national guidelines on sustainable tourism in protected areas.

Extending the coverage areas for both terrestrial and marine to protect the areas, such as buffer zones. Optimizing the level of use of park admissions to support its range of objectives. b) Working with private parks and reserves: This policy actually encourages the people to work with private parks and reserves. This policy includes the priorities such as: It actually helps to maintain the high conservation of the private parks and its standards. It helps to make the public and private parks in to single bio-diversity plan.

2) Resource efficiency:
This policy states to minimize the use of non-renewable resources in the development and process of tourism conveniences and service. A sustainable future is completely depended upon the management of the resources to make sure about the availability of the resources in the present and for the upcoming generation. Resources which are non-renewable and which are limited are of main concern such as land, fresh water, fossil fuels and so on. Fresh water is an very important resource which lacking but are been consumed at the higher level by the tourists. It has been proved that tourists do use 15 to 20 times more water than the locals, due to that most of the tourist’s destinations in India are providing limited fresh water for the tourists.

Let’s discuss more about the policy and what all it includes. a) Minimizing the water consumption by the tourism sector: As it has been discussed above that the tourists actually consume more resources than what locals do so to restrict it to certain level this policy includes, Limiting the water hungry facilities such as golf, and swimming pools Encourages the installation of water through technology which has low flow showers and toilets. Improving the infrastructure such as leakages.

b) Minimizing the consumption of energy: There are some following points which helps to minimize the consumption of energy in to the tourist destination such as, They provide renewable energy resources in most of the tourist destinations in India. They encourage resource efficient transport choices.

They even encourage the tourists to be responsible in terms of using the energy.

C) Promoting a reduce, recycle, and reuse mentality:
Eco-tourism businesses such as Incredible India are mainly focusing on encouraging the reuse of the materials. And the policies which are used to support are as follows: a) Purchasing to supplies from sustainable sources. This can be actually help by the good information on local accessibility of such sources. b) Minimizing use of unnecessary packaging.

c) Encouraging the creativity from the products which are been used so it can be reused. 3) Environmental Purity:
This is the policy which is been followed by Incredible India, which actually helps to reduce the waste, and other harmful gases this helps to maintain and improve the quality of the air, water, land, and health and bio-diversity. These actions illustrate all the pollution prevention and control throughout the lifecycle for the development of the tourism, during and after the use of facilities, and impacts on tourists themselves (unep, 2005). To minimize the pollution of air, land, water and the generation of waste made by the visitors. To do that there are certain policies which is been followed by Incredible India, such as a) Promoting the use of more sustainable transport: This includes Favours low impact of transport.

This actually put on both journeys to and within the destination. Most of the tourists in India are encouraged to go by walking or by cycling within the destination, which actually reduces the negative impact on the environment. b) Limitations over the use of harmful chemicals: They are also putting on some limitations over the chemicals which might be harmful for the environment such as pesticides, fungicides, and chlorine in to the swimming pools. The enterprise even contributes over the depletion of the ozone layer by releasing CFC in to the atmosphere from packaging insulations, air conditioners and so on. c) Minimizing the wastage and dispose it carefully:

Tourism is a kind of industry which is a major producer of the waste and disposable of non-degradable waste is an important issue especially in to the remote areas. These wastes can be real danger to the life of wild-life. Due to that government are providing some facilities where these wastes can be disposed of safely. d) Influencing the development of new tourism facility:

Government of India are taking some intiatives to provide some new tourism facilities in such a way where it is least harmfull for the environment, such as: The location of new development, this includes the location in terms of the sensitivity of the areas environment and its setting for example public transport links. Construction should be taken place in such a way where there is minimum harm to the environment (Frangialli, Toepfer, 2005). These are the following additional government policies for the development of the sustainable eco-tourism.

a) The local community should be involved for the economic development of the area.

b) The resources which are been used for the eco-tourism, and lively hood by the local habitants should be recognized and try them to minimize it.

c) The scale of the eco-tourism should be compatible with the environment and socio-cultural features of the local community.

d) These things should be planned for the development of the local area which should be supported by and integrated uses of land avoiding inter- sectorial conflicts. These are the policies which have been set and followed by the Incredible India (Incredible India, n.d.).

e) It is very much necessary to have balance between the development and conservation.

f) It is necessary to have the commitment within the whole nation for the for the development of the sustainable and tourism. g) There should be proper and effective control systems which are devised at a proper place (Global forest coaliation, n.d.)

To conclude with it is necessary for the eco-tourism businesses to follow the policies which are been set up by the business to keep the environment clean and green which would basically attract the tourists to visit the destination. It is even necessary to encourage the tourists to have the minimum wastage and even encouraging them regarding the limit the wastage of resources. Not only that it necessary to co-operate with the locals and encourage them to stop using the harmful chemicals which could be dangerous to the environment.

Adventure tourism in Ecuador. (n.d.). www.piedrablanca.org. Retrieved September 1, 2012, from www.piedrablanca.org/ecotourism-defination.htm Frangialli, F., & Toeper, K. (n.d.). Making Tourism for more sustainaible. www.unep.fr. Retrieved September 1, 2012, from http://www.unep.fr/shared/publications/pdf/DTIx0592xPA-TourismPolicyEN.pdf Incredible India. (n.d.). www.gourkanjilal.com. Retrieved September 30, 2012, from http://gourkanjilal.com/CTA-part1.pdf Incredible India. (n.d.). www.IncredibleIndia.org. Retrieved September 1, 2012, from http://www.incredibleindia.org/index.php/about-us Life as Commerce-India case study on Eco-tourism on market based conservation mechanism. (n.d.). globalforestcoalition.org. Retrieved September 30, 2012, from http://globalforestcoalition.org/wp-content/uploads/2010/11/Casestudy-Ecotourism-in-India1.pdf

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