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Hutch Essay Topics & Paper Examples

Hutch: Locating a New Store

Getting the best location for their new store requires a proper scrutiny of available options, in this case Dalton and Hinesville. According to NetMBA (2007), marketing research is an integral part in any marketing undertaking. The Hutch Vice President of new business development, Dale Abell has embraced this and adequate information about the two proposed sights has been collected. Hutch target middle income and lower-middle income women between 18 and 40 years of age. The selection of the location must therefore provide this target market. Dalton The target age group falls under the 21-44 year range provided in the Dalton census. This is the biggest percentage compared to other age groups in the area. This augers well for Hutch’s target…