Advertising of products and services is a crucial market tool for enhances the competitive advantage of an organization in the marketplace. This is because advertising creates awareness among the public of the availability of the company product in the market (Hood, 2005). Another importance of advertising is that it serves the ultimate purpose of drawing public attention to a new product in the market. In addition to these, the practice of advertising can promote customer-organization communication, an element that functions to enhance mutual relationship with consumers and improve customer loyalty to the organization (McKay, 2006).
The author of this essay seeks to identify and discuss the numerous advantages brought by advertising in selling a company product. The process of advertising company products is aimed at search to attract new customers into purchasing the products. Through advertising, the public get to know of the availability of a new product in the market (Hood, 2005). The sole purpose of producing new products in an organization is not only to meet the demands of customers but also to gain a strong market share for the organization.
On the other hand, failure to inform the public of new technologies and products serves the ultimate purpose of delaying the marketing frequency of the product. Just to be appreciated is the fact that customer tend to go for products they have heard or seen before. Another important aspect of advertising a product is that it helps the targeted customer have a hint of the expected qualities and advantages of the product over other similar products in the market (American Business Media, 1999). It is commonly asserted that advertising is a game of playing with the human psychology.
On the contrary, available statistical evidence has it that the human community is increasingly driven by advertisement of products and services. This is because through adverts, potential customers get to gain knowledge of the kind of product, its qualities, and how it could positively influence their lives. Advertising defines the reputation of an organization and its products to the general public. Effective advertising processes are instrumental in influencing a positive attitude of potential customers towards a given product.
It is a common claim by some business analysts that buffing is part and parcel of the process of gaining competitive advantage in the marketplace for a business. On the contrary, failure by an organization to provide accurate information on the qualities of the advertised products risks its long-term marketing power of the products (McKay, 2006). Therefore, engaging in ethical advertising practices serves an important role in safeguarding the reputation of the organization in the public, thus opening a continuous demand for its products.
In addition, advertising of products promotes customer loyalty to a particular organization. Just like any other business operation, customer relations are significantly guided by the responsiveness of an organization in meeting their demands (Hood, 2005). Such are also influenced by the effectiveness of the organization in informing its customers of new developments. This is because information distribution to the public instills some sense of care and appreciation of the customer as an important component of the organization.
Therefore, advertising as a form of distributing information to the public on current product developments will enhance customer loyalty to the products of the organization. Still, it is worth noting that advertising is instrumental in allowing for customer reaction assessment practices in an organization (McKay, 2006). Like other product marketing practices, advertising functions the purpose of encouraging a company to evaluation the responsiveness of the target customers both to the adverts design and the product itself.
Effective advertising should entail either two-way asymmetric model or two-way symmetric model of public relations management. This is because these models allows for having public feedback on the information communicated in the advert. Such are vital in devising more effective and reliable advertising approaches to win the confidence of the public. The practice of advertising functions to increase customer base of an organization beyond its geography boundaries (American Business Media, 1999).
In the modern day economy, competition calls for ensuring continued expansion of the customer pool of an organization. To achieve this, numerous advertising techniques such as internet and the media are quite efficient. This is because they can be used to reach a large population within a short span of time. It is worth noting that internet marketing guarantees reaching of big numbers given the fact that it is accessible in almost all parts across the globe. Product advertising is fast, cost effective, reliable, and convenient.
Compared to marketing practices such as road trip product demonstration, media and internet advertising is quite cheap and fast. On reliability, multimedia advertising practices boast of the advantage of be robust in delivering the information to the public compared to other forms of marketing practices. It is a common assertion that advertising brings convenience to the organization by reducing unnecessary movements of staff, an element that saves resources for other applications. Therefore, advertising is instrumental in overseeing the efficient and convenient selling of a company product.