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Waverley House Hotel

Waverley House Hotel a three star, located in the West of London.  Having 108 rooms the hotel is experiencing a decline in its business (Waverley House Hotel). It was observed that the Waverley House Hotel has lost 25% of volume since 2000 and approximately 5 points of decline in market share. Initially the Waverley House Hotel believed in premium pricing and established that if it keeps prices above its competition it will create a premium image and will thereby able to reap profits accordingly. This backfired the competitors’ low pricing strategy resulted in all the traffic being shifted to the competitors. Ever since 2004 the hotel’s current strategy has been based on DARE. Its components are widespread into various areas…