Hewlett-Packard Company or HP is an American multinational hardware and software corporation headquartered in Palo Alto, California, United States. (from Wikipedia)
And HP product lines include personal computing devices, enterprise servers, related storage devices, printers and imaging products. At the same time, HP markets products to household, small- and medium-sized businesses and large enterprises.
HP’s mission statement is that to provide product, services and solution of highest quality and deliver more value to our customers that earn their respect and loyalty. We can see that HP really concern about consumers’ satisfactions from their mission. On Fortune 500, HP ranks 10 in 2012 and ranked 11 in 2011.
SWOT analysis tool provides a structure for analyzing the internal strengths and weaknesses of an organization, any external opportunities and threats it faces. Band name can be a strength for HP which will make people think good quality. Also , HP provides wide range of innovative products which attract many people to use their products. And HP don’t use other companies’ technologies, they develop their own hardware and software. It can benefit HP because HP will be not limited by other companies. At the same time, HP’s sales are very high. They use different kinds of ways to promote products, like web technology, advertisement and so on. In financial part, HP has robust financials which contains low debt.
In addition, HP also has weaknesses. The first one is that no aggressive investment in research and development. No innovative technology and products will be developed. As a hardware and software corporation, HP must increase the investment in R&D to keep pace with the development of technology. No good people retention policies and weak controls are taken by HP. Only with good managers, technicists and workers can a company succeed.
The external environment consists of opportunities and threats. Firstly, we discuss the opportunities. With the development of the economy, HP has expended their retailed stores for customer convenience. Customers have easier access to the HP product. Also, the software and hardware of computer and cell phone are very popular and are developed quickly. The threats are very huge because many competitors are appearing, such as Dell, Lenovo and Acer. The competitor’s technology and pricing force HP to innovate their technologies and to take many measures to low price. HP also has less coverage than competitor and low compatibility with non-HP product..