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Heineken Essay Topics & Paper Examples

Heineken Company

It’s true that Heineken, the brand that bear with it the name of its mother company, is the most popular beer today-upholding supremacy for a period spinning over a century now. In 1964, Gerard Adrian Heineken bought a brewing company called De Hooiberg thereby changing its name to Heineken, after his own name. In addition to Heineken, which account for 20% of the total sales, Heineken has 170 beer brands including Star, Ochota, Murphy, Moretti, Zywiec, Cruzcampo, Tiger, and Amstel. In the advent of civilization and industrial revolution in the world, Heineken Company experienced expansive growth in terms of products, beer brands as well as venturing into other community development activities such as sponsoring sporting events. Meanwhile, the company expanded…