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Hawaii Coffee Essay Topics & Paper Examples

Hawaii Coffee Company

I. Trading Position The company is well known for providing customers with quality grinded coffee in retail grocery format. Customers of the company are stores and coffee shops. The company should maintain this position because it is the most profitable for the company. However, there are also risks in the format. Selling in large packages will generate sales discount that will reduce corporate profit. II. Brand Decisions I believe that the company should maintain the presence of the Royal Kona brand because it means less pressure for the Lion Coffee brand. In other words, the two brands can help each other (financially or strategically) from time to time. III. Discount Selling I do not think it is possible to reduce…