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Harley-Davidson Essay Topics & Paper Examples

Harley Davidson Supply Chain Improvements

In the early 1980’s Wisconsin-based Harley-Davidson Motor Company, the country’s largest manufacturer of motorcycles, was struggling to survive. Faced with an onslaught of sever competition from Japan and failing new products, … Harley-Davidson was challenged to remain profitable. However, not only did Harley-Davidson survive, it became a huge success story, with sales increasing from 36,735 motorcycles in 1986 to 291,417 in 2003 to over 350,000 motorcycles in 2006. It has also expanded globally into Europe, China and India. A significant factor in its turnaround was the strategic changes it made in managing its supply chain during the next decade. … In the mid-1990’s Harley-Davidson initiated sophisticated supply chain strategies to reduce inventory and purchasing costs while improving product quality and…

Harley Davidson

1.How does Harley-Davidson build long term customer relationship? As a company who sold more than 900,000 units of motorcycle, Harley Davidson must be made a very good relationship with its customers, especially the long-term customers. We all know that Harley-Davidson users are not only men, but also women. Even in some products, they make teenagers ride them too. So that, the company needs to keep their relationship in the right ways. In a case, Harley-Davidson Company builds a good relationship to the customers by shortening the distance between the company and its customers. They make a community in every genre or style, by website especially. For example in an area or in young executive forum, and also Harley-Davidson make the…

Harley-Davidson Inc

This case study analyzes the differentiation strategy adopted by Harley-Davidson Inc. to differentiate itself from the competition. Further, it will address the issues and challenges faced by Harley- Davidson Inc. due to changing demographics and financial turmoil. And last but not least the case study will give an idea of what strategies Harley- Davidson Inc. could apply in the future so that it could sustain and enhance its competitive position. There are two generic business level strategies to yield a higher rate of profit over a rival according to M. Porter. First, a firm can focus on cost leadership, which generates economic value by having lower costs than competitors. Second, a firm can focus on product differentiation and generates economic…

Harley Davidson Analysis Report: Solvency and Profitability

The purpose of this analysis report is to discuss the solvency and profitability of Harley-Davidson, Inc. (HOG) and formulate a measurement for is financial standing and profitability by comparison to the Industry in which it resides. Solvency is determined from data collected in the 2012 SEC Harley-Davidson, Inc. 10K report, and calculated based upon the solvency ratio; Solvency equals After Tax Net Profit plus Depreciation divided by Long Term Liabilities plus Short Term Liabilities. According to Investopedia. com the general rule of thumb is that a company with a solvency ratio greater than 20% is considered a financially healthy entity and this will be the baseline for this report since the average solvency ratio for the Heavy Weight Motorcycle market…

Harley Davidson Case Study

Harley Davidson Motor Company was founded by William Harley and Arthur, Walter and William Davidson. It is the producer and manufacturer of iconic and unique motorbikes, which are desired by millions of people around the globe. It is the most recognized company in motorcycle industry, creator of culture, lifestyle and tradition. It is one of few businesses which have gained the admiration and respect of consumers and competitors. History of Harley Davidson Motor Company started in 1901, when William and Arthur started building the engine that would suit into bicycle. In 1903 they introduced their first motorcycle, from that time company has been constantly growing and today it is considered as one of the most prestige motorcycle company in the…

Harley–Davidson

1) Harley Davidson has an untypical relationship with the union. Continuous improvement techniques could have been stopped if the company did not have a good relationship with the union. The union viewed management as a partner instead of an adversary. Harley Davidson appears to be using a Focused differentiating strategy. A differentiating strategy is present when a business seeks to be unique in its industry by offering products or services that is highly valued by buyers. A focused differentiation is when a business seeks differentiation in its target segment or group. In the case of Harley Davidson’s, they sell luxury motorbikes and their focused differentiation is conveyed intangibly, where Harley bikes communicating -lifestyle, status and identity. The United states is…

Harley-Davidson

Evaluate the advantages and disadvantages for Harley-Davidson of replacing scanners and bar codes with RFID. Compare and contrast the issues of Wal-Mart when they tried to implement RFID in their supply chain. Outline the issues Harley-Davidson will face when they begin using RFID. Develop and present an approximate timetable for the adoption of RFID with specific recommendations about where Harley-Davidson should implement it first. Some of the advantages of using RFID over scanners and bar code include Inventory efficiency, return on investment, and vulnerability to damage minimized. Because line-of-sight is not required to read RFID tags, inventory can be performed in a highly efficient method. For example, pallets in a warehouse can be read, inventoried, and their location can be…

Harley Davidson – Strategies

Harley Davidson Company is a largest factory-sponsored motorcycle club in the world. It has a wide range of vision and mission that makes Harley-Davidson apart from the competition and why their brand strength is legendary. The United States customers for example, have come to trust the name Harley-Davidson, which gives the company a competitive advantage over their competitors. The company strives to improve growth and increase demand for Harley-Davidson motorcycles. Today the Harley Davidson Company takes the leading position in the business world, when demand exceeds supply this allows them to increase the prices of productions and stock. They have become a force to be reckoned with in the motorcycle industry, while continuing to maintain existence through either booming or…

Harley Davidson Five Forces Analysis

In our present competitive world in the business where customer preferences are continuously changing, prices of raw materials and cost of labour are increasing and global economy is becoming unstable, it is always been a difficult task for companies to stay and perform business. And these barriers have been a familiar scene in the global business. That is why for most companies in order to overcome such of these difficult challenges, innovativeness and the desire to be very critical and most anticipative of the changes in the industry and the whole global economy is highly necessary. Just like for Harley Davidson as the main focus of this study, even though the company currently established itself for being the highly rated…

Harley Davidson Company

Harley Davidson Inc is a company that has been in existence for over 100 years. The company is made up of several other subsidiary companies such as the Harley Davidson Motor Company, Harley Davidson Financial Services and Buell Motorcycle Company. These companies work together in the motorcycle industry with the motor cycle companies dealing with the production and marketing of the motorcycles while the financial services deals with providing financial services to the customers and dealers of the company. Harley Davidson Company has undergone various challenges in its internal and external environment such as the World War I and II, the Great Depression and other internal challenges such as the labor strikes and change in ownership. An analysis of the…

Harley Davidson

What are the key elements of Harley Davidson’s efforts to build relationships with its customers? The main element of Harley Davidson’s success with its customers is idea that owning one of their bikes gives you an elite status and let’s you join an exclusive community. Some of the ways they have built this image is by offering events where the owners can meet each other and form friendships. They also offer services directly through the Harley Davidson Company such as insurance, theft rewards and shipping, and even an exclusive apparel line. Harley Davidson has also continued to produce its bikes in the United States and portrays itself – and in turn, its buyers- as patriotic. It has become an icon…

Revving Up Sales at Harley Davidson

1. Explain how Talon helps Harley Davidson employees improve their decision making capabilities. Harley Davidson uses an information system named Talon to help improve their decision making capabilities. Talon is responsible for the inventory, warranties, vehicle registration, and point of sale transactions for the Harley Davidson dealerships. The system is able to generate par orders which helps with the companies ability to only get what is necessary rather then the employees having to guess. The system helps improve decision making capabilities by offering a wide view of operations, sales and expenses. 2. Identify a few key metrics a Harley Davidson marketing executive might want to monitor on a digital dashboard. An executive information system is a specialized DSS that supports…

Harley-Davidson Marketing Strategies

In 1903, 21-year old William S. Harley and 20-year old Arthur Davidson the first production Harley-Davidson motorcycle that was hand-built in a small garage in Milwaukee. Today, Harley-Davidson, Inc. employs more than 8,200 people and has 1,110 dealership worldwide. Its corporate headquarters are still located in Milwaukee, Wisconsin. The domestic production facilities are in the Milwaukee area, East Troy and Tomahawk, Wisconsin; York, Pennsylvania; and Kansas City, Missouri. Design, customer focus and sales have placed this company is in a very unique and desirable marketing situation. Design is critical to the continued success of this company. For some companies, the word design may bring thoughts of sweeping changes and new model lines. However, for the design team at Harley-Davidson, it…

Building Brand Community

1.HOG has been phenomenally successful at attracting members and chapters. From nothing in 1983 it has grown to half a million members in 1,160 chapters. This is the core of Harley-Davidson’s market and it is easily reachable through Hog Tales magazine. This is particularly important for Harley given that its customers are so varied making it hard to reach them through traditional marketing methods. HOG overcomes the wide differences in its membership by focusing on their common passion, motorcycle riding. While members get to meet fellow enthusiasts, Harley gets to keep their attention on Harley. As it cannot compete with Japanese imports on price, and perhaps quality, Harley has to focus on its brand. HOG builds brand community and dispels…

Harley Davidson Company

Situational analysis Harley Davidson, an international motorcycle company, started out as a small three man operation in 1903, by the Davidson brothers and William Harley manufacturing heavyweight motorcycles. This included financial services for the motorbikes, accessories and branded apparel. It experienced great success during both World Wars, and managed to survive the trying times of the Great Depression. After World War II, Harley Davidson brand begin to build on the image of the V-twin cylinder engine established in the 1920’s by shifting from manufacturing military bikes to recreational ones. During the 1970’s and 1980’s Japanese competition nearly destroyed the company. Competitors introduced technological advanced bikes at a lower cost due to mass production. Technological advances and economics of scale and…

HArley davidson – casestudy

In this case study we will analyze Harley-Davidson unique way of marketing. How they chose to invest the majority of their marketing budget back in their customers, to give the ultimate Harley experience and way of life. And how all of the above translate to exceptional brand loyalty and growing sales in traditional and new demographics. The Lifestyle Harley-Davidson has positioned itself as a way of life, with an extremely loyal and growing customer base. Harley Davidson’s H.O.G (Harley Owners Group) has about one million members1, and it is being referred internally as the ‘Original Social Network’ 2 H.O.G. members enjoy benefits such as a magazine subscription (Hog Tales and Enthusiast), the H.O.G. Touring Handbook, a dedicated roadside assistance service,…

Perceptions of Organized Crime Groups

The United States is run by a democratic government that has laws in place to ensure order and organization. However, there are certain people and groups that wish to compromise and profit personally from breaking these laws. According to Understanding Organized Crime (2007), organized crime can be defined by the members and the activities of a group. There are many crimes in which organized crime might be involved, but what separates individual crime from crimes committed by groups of people is the term organized or organization. Organization has been described as a group of people who cooperate to accomplish objectives or goals. Organized crime has been around for centuries; from Outlaw gangs in the western days that robbed stage coaches,…

Harley-Davidson’s Just-in-Time (JIT) Journey

Case Summary This case is about the Just-in-Time (JIT) implementation at Harley-Davidson Motor Company. After World War II, they faced with competition from Japanese companies, which were able to produce better quality motorcycles at comparatively lower cost. Harley-Davidson found that there were three most important practices of Japanese companies, which differentiated their production process from that of others: JIT manufacturing, employee involvement, and statistical process control. Harley-Davidson adopted those three principles and formulated different strategies to make this move possible and to make its manufacturing processes as efficient as that of its Japanese counterparts. The company finally succeeded in achieving its goals of reducing the cost of production, improving quality, and increasing its market share. With the company again getting…