The well known brand for cigars Hamlet is produced by Japanese Company. It was initially launched in the year 1964 in United Kingdoms. Their tagline spread a little happiness is well described in their art work.
Art Work for Hamlet Cigar
Art work for Hamlet Miniature Cigar’s urinal advertisement is very interesting. It has the background of a men’s washroom. A tall man’s back is placed on the extreme left who is urinating, while in the 80% of the remaining art work three vertically challenged people are standing. Being short heighten they can’t reach up to pee in the urinal. One standing in the right has his knees bent and the one standing in left has his knees crossed.
They both have flinching expressions on their faces and they holding their stomach. Where as the third vertically challenged person standing in the middle looks content and is smoking and offering Hamlet Cigar from the packet to the person standing left to him. Though his legs are a little bent too which mean he also wants to take a leak but his expression are very cool and calm.
The moral of the advertisement is Hamlet Miniatures Cigar can satisfy you even in the dire of situations. Top right of the green tiled bathroom wall has cigar’s cover pasted. Their tagline ‘Spread a little happiness’ is placed right next to hamlet miniature cigar cover. The fonts are big and in white making it prominent on green background due to the color contrast.
This advertisement received 19 complaints. It was considered offensive and vulgar. It was more of a mockery to short people. The company in its defense claimed that it was portray of problems these people face in their daily lives (BBC, 2002). Never the less, the art work conveys the message very clearly to its target audiences.
Courtney from Study Moose
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