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Hamburger Essay Topics & Paper Examples

Targeting for selected products

Explain how and why groups of customers are targeted for selected products. When targeting a group of customers a business needs to choose an appropriate type of segmentation method. There are 5 types of segmentation that a business can use to target their customers. Demographical: taking a certain segment of the population and grouping them according to categories such as age, gender, income, occupation and so on. Psychographic: when a certain segment of the population is taken and grouped into how people choose to live. This includes things like; lifestyle choices, activities, interests, opinions and so on. Geographical: taking a certain group of the population and grouping them into segments such as regions, countries and continents. Behavioural: when a certain…

Narrative essay example

“2B” says the disembodied voice from the intercom, echoing against the colorless brick walls of the classroom. The wooden door opens to show Sister Mary John, a woman of seventy years, walking in to call us to lunch. Sister usually wore the typical nun outfit to school – long black dress and hood which only exposed the face – but today was Student Appreciation Day 2003 (I am 8-years-old), which meant all the students would eat hamburgers and hotdogs outside. Sister, wanting to avoid the heat, decided to exchange her outfit for clothing better suited for the Texas heat (e. g. light colored shirt, shorts, and hat). “Okay, single-file line. ” exclaims Sister from the door, attempting to grab my…

Western Governors University

According to The Levine Institute (2013), the term globalization can be defined as “a process of interaction and integration among the people, companies, and governments of different nations.” Globalization and modernization have been occurring for thousands of years around the world. This can be further explained as the influence that modern nations have on non-developed nations and cultures. The influences that modern nations have can either be related to direct or indirect contact. Both globalization and modernization can have positive and negative impacts on cultural practices. The purpose of this paper is to analyze the effects of globalization on native non-Western cultural practices. Some examples of globalization on native non-Western cultural practices include the influence of cable television in India,…

Analyse the reasons why GBK can achieve higher levels of added value than McDonalds

Customers are more concerned with eating healthier; and have also become increasingly more interested in the quality of food they are eating. Although they want to enjoy a burger they also want to know it’s of good quality. Unlike fast food restaurants like McDonalds, Gourmet burger Kitchen (GBK) offers this higher quality food. By offering this higher quality food it attracts customers, it also allows them to charge more as people are more willing to pay more for a better quality product than a low quality product, this therefore results in GBK achieving higher levels of added value than McDonalds due to this higher quality product. GBK offers a smarter environment than traditional fast food restaurants. This means that the…

Segmentation & Target Market Paper – Mkt/571

McDonald’s is a fast food giant and is one of the best known burger chains in the world. McDonald’s builds its brand equity by listening to its customers and continually adjusting its communication and marketing methods. Because McDonald’s faces stiff competition around the world from other fast food chains it must continually adapt. This paper will show how McDonald’s is segmented in the fast food industry, its target markets, and the selection process for that target market. Developing a marketing strategy is very important and to do that it is important to understand the company’s target customers. Once the customer base is understood, communication to that customer base is easier. This also translates into marketing to the customer base in…

Hard Rock Cafe Case Study

1. When the Hard Rock Cafe opened up it first location in London, England in 1971, their strategy was based on expansion, placing their restaurants in areas with heavy tourism. In recent years, this strategy has changed in a few ways. First off they began putting social factors into play by each location. For instance, they have tweaked some of the menus to satisfy local taste. For example, in London, they have replaced much of the burgers and beef with seafood dishes. Secondly, instead of focusing on tourist locations like they used to do, the Hard Rock Cafe has begun to place establishments in areas where tourism isn’t as heavily counted on. 2. Product – the menus at each Hard…