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Marketing Plan for Gelato

Executive Summary As the amelioration of living standard, the requirement in quality of life also improved. Accordingly, people do not only satisfy their basic needs, but also seek for a sense of relish. The notice of this Epicureanism enhances the idea of commencing GELATO. GELATO will be the leading ice cream manufacturer and wholesaler in territory 30. GELATO will produce three products for three different segments; family, gourmet and lifestyle. Each product will have different tastes, cream content, packaging…etc. Each of these features will be further discussed in this marketing plan. Ice cream is a seasonal product, due to this seasonal impact, GELATO’s marketing mix; the 4Ps (Product, Promotion, Price and Place) will change in different seasons. In general speaking,…