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Gucci Essay Topics & Paper Examples

Gucci Handbags

Gucci handbags are some of the most desired and most attractive handbags available in the market. Synonymous with elegance and quality, the price of Gucci handbags, from the bamboo-handled handbag which catapulted the Gucci brand into international fame in the 1940s (and still used today) to the sleek new collection for 2005, varies from an affordable $100.00 to as high as $3,000.00. The newest line of Gucci Handbags was launched in the latter part of 2004 and the full product list can be viewed through the official Gucci site. The 2004 line of Gucci handbags are still available for purchase. Some handbags from past seasons may still be available, with the more popular designs often priced at higher levels. Gucci…

A Case Study: Salvatore Ferragamo, SpA

I. BACKGROUND OF THE STUDY This case describes the history and present dilemma facing Wanda Ferragamo and her six children, all of whom are involved in the family business. The House of Ferragamo, a Florence-based maker of high quality Italian clothing and leather good, was founded by Salvatore Ferragamo. Throughout his 57-year career, he achieved a worldwide reputation for comfortable shoes of creativity and the finest quality. Since his death in 1960, Wanda had successfully overseen years of expansion while insisting on family togetherness. She believed that the family should form a cohesive decision-making body, “like the seven arteries to the heart”. II. OBJECTIVE OF THE STUDY The objective of the study is to come up with a strategy that…

Louis Vuitton Moët Hennessy

Louis Vuitton Moët Hennessy (LVMH) is a French multinational luxury goods conglomerate. Its headquarters are located in France, Paris. LVMH was formed after the merger of Louis Vuitton (fashion producer) and Moet Hennessy (cognac manufacturer) in 1987. The company controls around 60 subsidiaries which are often managed independently and each one of them manage a small number of prestigious brands. The main holding company of LVMH is Christian Dior – a luxury goods group. LVMH is the largest luxury goods producer in the world. Comparing LVMH with Hermes, LVMH has a huge corporate power, which Hermes doesn’t have and a vast variety of many familiar luxury brands. Some of the most well known brands of LVMH: * Acqua di Parma…

Louis Vuitton Analysis

INTRODUCTION This is a report about the brand named Louis Vuitton in terms of brand analysis on the context of Marketing Lectures. We choose Louis Vuitton because it is an interesting brand to analyze since it is strongly established in the market and has been growing despite the economic crises. To do so, we are going to analyze the brand from three different perspectives. Louis vuitton – The brand Founded in 1854 by Louis Vuitton, Louis Vuitton is nowadays one of the best known luxurious brands around the world. Has its headquarters in Paris – France but it is spread out around the world. It’s key people are Bernard Arnault (President), Marc Jacobs (Art Director) and Antoine Arnault (Director of…

Gucci, Louis Vuitton And Vertu

Creating luxury brands is a difficult marketing exercise. It requires heavy investment in marketing communications, excellent product/service quality, but above all these brands have to try to remain fashionable, which is notoriously difficult. Gucci, Louis Vuitton and Vertu are three successful so-called luxury brands, that retail to the high-end market. Both Gucci and Louis Vuitton are well-established brands that have been around for decades, even centuries. However Vertu, is a relatively new kid on the block, having only entered the luxury communications marketplace in 2000. Vertu sells expensive mobile phones that retail for thousands of pounds. Only a handful of brands can create a high status appeal among the world’s super rich (e.g. Ferrari, Rolex, etc.). These brands have to…

Case Tokyo Jane

Q1: How do Grut & Pfiffer define Tokyo Jane positioning, what does TJ brand stand for? The founders of Tokyo Jane want to offer affordable luxury product to their consumer. Grut and Pfiffer has a very vivid idea of how the brand and the product would look like in the mind of consumers, however they could not able to depicts the idea to their employee. Tokyo Jane would want to offer good quality and fashionable jewelry as in the high-end fashion display, yet accessible for their consumers. “Luxury for Less” has become their slogan and it shows what they represent in the market. But, this slogan seems does not fit to all stakeholders, especially to their employees who seen this…

Michael Kors International Vision

S.W.O.T analysis Strengths The first strength of MK brand is that it is resilient and adaptable. The manager of MK knows how to rescue and optimize the brand when the quality was not very high, especially at the beginning time when the MK just established. And the management of MK has been able to increase its price constantly thus making the quality went up as well in order to making more profits. Besides, Michael Kors, a world-renowned designer, individually lead his team. And, he is very involved with the marketing and publicity strategy since the company set up, and dominantly responsible for directing the design of all products with a unique advantage. And, MK brand is really a potential brand…

Income elasticity of demand

Luxury product sales boost in the emerging marketing like China, which has extraordinary growth and strong potential consumers for the development of luxury goods in the China market. With gradually lower and lower increase of revenue in the European countries, Louis Vuitton (abridged as LV in the following sections) commits itself to set up more stores in China. However, LV is faced with the problems of declining profits in China, which urges it to adjust its entry strategy into the China market. In this case, this report will focus on distinguishing the factors that influence LV’s development in China and laying out schemes for LV’s entry into China market by initially examining the internal and external environment for LV; analyzing…

Competitive Analysis Coach Inc

In 1941, Coach was first established as a small family run premium leather goods manufacturing business, which was seen as a premium brand with superior leather goods. In 1980, Coach opened its retail store and in 1985 Coach was sold to Sara Lee. Coach then began to experience paid expansion and growth including accessories, luggage, and brief cases into the product line. Today Coach is known for being one of the leading luxury accessories brand in the US and internationally. Some of these products now include purses, footwear, jewelry, travel bags, fragrances, wallets, and brief cases to name a few. Below will be information on where Coach Incorporated needs to gain or lose access using Porters Five Forces model. Porters…

Louis Vuitton in Japan Case Study

Introduction to Louis Vuitton Louis Vuitton, one of the oldest fashion houses in the world was established in France in the year 1854. It became famous for its impeccably handcrafted leather bags and trunks which were handcrafted to perfection. The brand opened its first overseas store in London in 1885 and has not looked back since. Since its early stages, the brand was inspired by Japanese and Oriental designs which is evident by the trademark design of the LV Monogram canvas. Georges Vuitton; Louis Vuitton’s son; initiated the brands global outreach by opening international stores and participating in World Fairs to showcase their products and expand their recognition. Gaston- Louis Vuitton; the third family member to head the firm; was…

Critical analysis of affected of economic crisis on the luxury brand market

I- Introduction Luxury Market has been important parts of the global retail market as well an important part of the global economy. Bain & Company (2011) estimate the value of traditional luxury market including fashion, jewellery and Dinnerware line represents approximately € 150 billion to € 200 billion in 2010 which is an dramatic increase from estimate that the global luxury market was worth about $ 86 billion in 1990 (McKinsey & Co, 1990). Since the 1980s, the luxury market has been growing at ten per cent per year. Thegrowth rate of luxury is much higher than the growth rate of the global economy, which makes the luxury industry, relevant and important economic factor in the economy McKinsey (2011). Larousse…

Louis Vuitton Case Study

The global luxury goods’ marketplace in the past decade has experienced nothing short of a complete evolution and transformation. This industry has endured global economic downturns in advanced economies such as the United States requiring them to branch out of their comfort zones and expand into emerging markets specifically the BRIC countries. These Asian nations possess high GDP rates that are anticipated to increase significantly in the upcoming years. Luxury goods were once a possession of strictly the wealthy, brand conscious consumer with a high disposable income. Within these developing economies reside a “new breed of young entrepreneurs and noveau riche consumers”, offering large potential within the middle class market for luxury brands (Pan). Although these countries offer significant promise,…

Global Strategy High Fashion Fights Recession

1. Using the Five Forces Framework, how would you characterize the competition in the luxury goods industry? 2. Why was discounting looked down upon by industry peers, all of which were differentiated or focus competitors? 3. What would be the likely challenges in emerging markets for luxury goods firms? OVERVIEW Pumping out fancy clothing, handbags, jewelry, perfumes, and watches, the high end of the fashion industry—otherwise known as the luxury goods industry—had a challenging time in the Great Recession. In 2008, banks were falling left and right, unemployment rates sky high, and consumer confidence at an all-time low. In 2009, total luxury goods industry sales fell by 20%. The high-end fashion industry was dominated by the Big Three: LVMH (with…

Louis Vuitton Chain Value Analysis

The Louis Vuitton company was originally founded in 1854 by Louis Vuitton Malletier in Paris as a company producing trunks. Even in those early beginnings they were able to create their own name by coming up with unique and new design and innovation in materials. This made its position even among aristocracy, what really strengthened the business. In 1892 his son, Georges Vuitton, inherited the company, focused on innovation, brought the firm into handbag business and LV started global expansion. However the Second World War brought end to this expansion and at the end the profitability and revenues were very low. Of this reason Renée Vuitton chose to bring in her son-in-law, Henri Racamier, the clever businessman, who put the…

Louis Vuitton Case Study

Louis Vuitton (LV) is one of the world’s most legendary barns and is synonymous with images of luxury, wealth and fashion. The company is known for its iconic handbags, leather goods, shoes, watches, jewelry, accessories, and sunglasses, and is the highest-ranked luxury brand in the world. It was 1854 when LV opened his first store in Paris and sold handmade, high-quality trunks and luggage. In the late 19th century, LV introduced his signature Damier and Monogram Canvas materials, featuring the famous design still used in most of the company’s products today. Throughout the 20th century, the company that carries his name continued to grow internationally, expanding into the fashion world by the 190’s and reaching $10 million in sales by…

Analysis on Louis Vuitton Case Study

1.What has made Louis Vuitton’s business model successful in the Japanese luxury market? As the business model addresses “how the company makes money in this business”, Louis Vuitton’s business model in Japan can be simply explained as selling products through directly owned and controlled stores. A good business model can guarantee the success of business. LV’s business model in Japan successfully drove it to the world’s largest market by strictly following the principles and benefiting from the external environment. First of all, the specifics and advantages of Japanese market played a significant role in facilitating LV’s success. (These advantages of Japanese market will be discussed further in Question 3.) With these specifics and advantages facilitating its operation and production principles,…

Louis Vuitton Case Analysis

Key Issue Louis Vuitton is a flagship group of LVMH, which had double digit growth during 2010 and 2011. Michael Burke, the new CEO of LV group is uncertain about whether the group can grow sustainable. The main issue he current encounter is that how to push LV to grow steadily and protect LV’s values and heritage from being undermined. External Analysis PESTEL Analysis Political: The global luxury goods market can separate into America, Europe, Japan, Asia-Pacific, and rest of countries by region. Overall, the major luxury goods consumption countries have relatively stable political environment in recent years. However, in southern Europe, the governments’ financial turmoil and austerity measures indicated an underlying weakening demand of luxury goods for local people….

Coach Inc. case analysis

Coach, Inc. is an upscale American leather goods company known for women’s and men’s handbags, as well as items such as luggage, briefcases, wallets and other accessories (belts, shoes, scarves, umbrella…). The firm was founded in 1941, in a loft in New York as a partnership called the Gail Manufacturing Company. As of July 2, 2011, the company operates in over 20 countries with more than 1,100 retail stores and around 15,000 employees worldwide. Today, Coach Inc. has distribution, product development and quality control operations in the US, France, Italy, Japan, Hong Kong, China and South Korea. From 2001 to 2011, Coach launched a series of activities to take great control over the brand in the Asian markets, and it…

External & Global Environment of Louis Vuitton in Japan

Introduction This case study is on the external and global environment of Louis Vuitton (LV) in Japan. For many years, Japan has been Louis Vuitton’s most profitable market but the economic crisis has had a negative effect on sales; sales have declined in the past few years. According to Tokyo Fashion News in November of 2008, LV has “seen more than a 5% decline in sales in Japan so far this year” (para. 3). They attribute the decline to one of two things, the decline in the Japanese economy or that LV has fallen out of favor with the Japanese people. Synopsis of the Situation With a decline in the economy, Louis Vuitton has been forced to open stores that…

Burberry Case Study

1. The Burberry brand has be come a symbol of both luxury and durability. The brand has been repositioned to a niche market between cutting-edge fashion apparel, like Armani, and classic fashion apparel, like Polo Ralph Lauren. Burberry has also excelled in the accessories market, positioning itself between the Coach and Gucci brands. Burberry does not want to be cutting-edge fashion and at the same time, does not want to be viewed as just classic, as this market is already saturated with other brands. Burberry represents “accessible luxury”, meaning they were fashionable, but also functional. Burberry’s competitive position is sustainable over the long-term providing that the industry itself remains stable. Burberry’s competitors, like Ralph Lauren, have proven that they can…

Burberry Case Study

1.0OVERVIEW OF THE CASE Overall, this case illustrates how the former Burberry Chief Executive Director (CEO), Rose Marie Bravo who stepped in as CEO in 1997, has succeeded in revitalising and revamping the company to become more successful in term of profitability and marketability. This case was took place in year 2003 whereby Ms. Bravo had successfully turned around a fading company to a rejuvenated highly profitable company and had gained their competitive advantage in luxury brand after facing disastrous situation for almost two decades (from 1970’s to 1998). She had led the brand to mass market success through marketing mix strategies by developing product diversification, adopting new promotional campaign and expanding new distribution network. Despite this success, Ms. Bravo…

LOUIS VUITTON enter CHINESE MARKET

Luxury product sales boost in the emerging marketing like China, which has extraordinary growth and strong potential consumers for the development of luxury goods in the China market. With gradually lower and lower increase of revenue in the European countries, Louis Vuitton (abridged as LV in the following sections) commits itself to set up more stores in China. However, LV is faced with the problems of declining profits in China, which urges it to adjust its entry strategy into the China market. In this case, this report will focus on distinguishing the factors that influence LV’s development in China and laying out schemes for LV’s entry into China market by initially examining the internal and external environment for LV; analyzing…

Coach Inc.

Recommendations and Justification First, Lew Frankfort should continue to make new, high quality handbags that will impress customers. This will help Coach to continue to grow and prosper. New designs will help attract more customers to buy Coach products. The company can only benefit with new and unique products in the market. If Lew Frankfort can continue to do this Coach can be a leader in the market, which will help the company grow. Second, brand awareness should be increased. It can be increased through social media and e-commerce sites. This will help Coach be well known around the world. The more people know about the company and it’s products the more customers it will attract. Third, Coach should protect…