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International expansion

International expansion presents challenging tasks, as there are many factors influence the success of any market expansion performed by multinational companies. Well-known brands do not guarantee the companies to succeed in foreign markets. This happens since each foreign market has particular characteristics that they must take into account in their business plans. In addition, the challenges also relates to the fast growing adoption of internet technology that helps corporations to provide attractive online offering. Another factor is the customer preferences that determine the way customers want to be treated and be approached. The situation suggests that in any market expansion, corporations need to develop marketing plan carefully in order to provide suitable entry strategy, attractive product and service offerings, and…